Call to Action Series

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Calls to Action (CTA) Webinar Series
Webinars > Calls to Action Series

Understanding CTA Placement & Performance


 

Webinar Resources

Webinar Tasks

  1. Audit your most visited pages for CTAs
  2. Audit what CTAs are performing well and which are not
  3. Map your website pages to your buyer personas and buying process
  4. Ensure your CTAs align with your buyer personas and buying process

            Watch the Webinar

            Length: 61:03 | Airdate: 4/16/13





             







            How to Design CTA's That Convert


             

            Webinar Resources

            Webinar Tasks

            1. Audit your CTA/Landing Page Alignment, update CTA’s when necessary
            2. Go Pro! Build a CTA in PowerPoint or Photoshop
            3. Try a new CTA element you have not used before
            4. Create a Smart CTA based on Lifecycle Stage or a List

                      Watch the Webinar

                      Length: 60:27 | Airdate: 4/23/13






                       







                      Analyzing & Improving Your CTAs


                       

                      Webinar Resources

                      Webinar Tasks

                        1. Analyze your CTA at least once per month
                        2. Determine what CTA have low CTR & conversion rates
                        3. Start testing your CTA. Remember to change one element at a time when testing
                        4. Determine the winners and update your CTA

                        Watch the Webinar

                        Length: 60:00 | Airdate: 4/30/13