Webinar Resources

• Call-to-Action Training Class
• How to identify places on your site to use Calls to Action
• 101 Examples of Effective Calls-to-Action
• 20 Critical Do's and Don'ts for Clickable Calls-to-Action

Webinar Tasks

1. Audit your most visited pages for CTAs
2. Audit what CTAs are performing well and which are not
3. Map your website pages to your buyer personas and buying process
4. Ensure your CTAs align with your buyer personas and buying process

Webinar Resources

• How to Create a Striking Call-to-Action
• How to Create a Smart Call-to-Action based on Lifecycle Stage
• How to Create a Smart Call-to-Action based on a Contact List
• The Step-by-Step Guide to Mastering the Design & Copy of Calls-to-Action
• Pre-Designed Calls-to-Action for Your Customization (PowerPoint)

Webinar Tasks

1. Audit your CTA/Landing Page Alignment, update CTA’s when necessary
2. Go Pro! Build a CTA in PowerPoint or Photoshop
3. Try a new CTA element you have not used before
4. Create a Smart CTA based on Lifecycle Stage or a List

Webinar Resources

• How to A/B test Calls-to-action in HubSpot
• A/B Testing in Action: 3 Real-Life Marketing Experiments
• Answers to 19 Most Frequently Asked Questions about A/B Testing

Webinar Tasks