Email Marketing Series

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Email Marketing Webinar Series
Webinars > Email Marketing Series

How to Manage Your Contacts & Create Email Lists

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Webinar Resources

Webinar Tasks

  1. Make sure your lists are clean & have been scrubbed for unengaged email addresses
  2. Identify the criteria you will use to segment your database
  3. Segment your database to ensure relevancy when emailing your contacts

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          Length: 60:13 | Original Airdate: 1/15/13






           







          How to Create Email Campaigns using HubSpot

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          Webinar Resources

          Webinar Tasks

          1. Make sure you’ve segmented & cleaned your lists before sending any email
          2. Write the email’s subject line several times before sending the email
          3. Follow the 12 best practices & send an email to one of your segmented lists

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                    Length: 59:49 | Original Airdate: 1/22/13






                     







                    How to Analyze Your Email Marketing 

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                    Webinar Resources

                    Webinar Tasks

                    1. Analyze your email campaign & determine if you achieved its SMART goal
                    2. Determine appropriate next steps, if any
                    3. Start benchmarking your email data in order to make the right improvements in the future

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                                Length: 60:31 | Original Airdate: 1/29/13






                                 







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