Email Marketing Series

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Email Marketing Webinar Series
Webinars > Email Marketing Series

Designing an Inbound Email Experience 


 

Webinar Resources

Webinar Tasks

  1. To be successful at email marketing you need to send the right content to the right person at the right time.
  2. Segment your contacts database to increase engagement and deliverability.
  3. Balance segmentation with feasible list size.
  4. Optimize emails based on the goal of your email.

            Watch the Webinar

            Length: 51:31 | Airdate: 8/5/14






             










            How to Build Inbound Emails 


             

            Webinar Resources

            Webinar Tasks

            1. Every audience is unique. Optimize for YOUR segments.
            2. Keep subject lines and copy clear and concise.
            3. Optimize for different screens, devices, and email clients.
            4. Use A/B testing, analytics and campaigns to measure effectiveness and make key decisions.

                      Watch the Webinar

                      Length: 57:33 | Airdate: 8/12/14






                       










                      Review of Customer Emails 


                       

                      Webinar Resources

                      Webinar Tasks

                      1. To be successful at email marketing you need to send the right content to the right person at the right time.
                      2. Segment your contacts database to increase engagement and deliverability.
                      3. Optimize emails based on the goal of your email.
                      4. Every audience is unique. Optimize for YOUR segments.

                                Watch the Webinar

                                Length: 58:53 | Airdate: 8/19/14