Lead Nurturing Series

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Lead Nurturing Webinar Series
Webinars > Lead Nurturing Series

Understanding the Buying Process

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Webinar Resources

Webinar Tasks

  1. Choose a persona to create a campaign for 
  2. Use the Workbook to map your content to each stage of the buying process & persona
  3. Use the Workbook to identify the SMART goal of the campaign, timing & the goal of each email

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        Length: 59:23 | Original Airdate: 11/13/12




         







        Creating Lead Nurturing Campaigns 

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        Webinar Resources

        Webinar Tasks

        1. Create the rules for each stage in the buying process 
        2. Map one lead nurturing campaign using the buying process worksheet
        3. Choose the buyer persona to target & set a SMART goal for your campaign
        4. Create a Smart List & write the emails

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                Length: 59:20 | Original Airdate: 11/20/12




                 


                 







                Executing & Analyzing Lead Nurturing Campaigns

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                Webinar Resources

                Webinar Tasks

                1. Setup Workflow in HubSpot using your Lead Nurturing Worksheet & activate the campaign 
                2. Add previous leads via static list if applicable 
                3. Analyze campaign after 25-50 leads have completed the workflow
                4. Submit Workflow to clodolce at hubspot.com for review

                        Watch the Webinar

                        Length: 60:38 | Original Airdate: 11/27/12







                         


                         







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