Marketing Persona Series

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Buyer Personas Webinar Series
Webinars > Marketing Personas Series

How to Create Buyer Personas

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Webinar Resources

Webinar Tasks

  1. Start researching your marketing personas 
  2. Use the Persona Worksheet to outline your buyer personas 
  3. Once created, share personas with the rest of the company to create alignment 

    Watch the Webinar

    Length: 60:00 | Original Airdate: 7/19/12






    How to Most Effectively Use Your Buyer Personas

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    Webinar Resources

    Webinar Tasks

    1. Start creating content for each of your buyer personas
    2. Build & execute campaigns for your buyer persona content
    3. Introduce the buyer personas to sales

        Watch the Webinar

        Length: 59:32 | Original Airdate: 7/26/12






        Reviewing Your Buyer Personas

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        Webinar Resources

        Webinar Tasks

        1. Keep working on developing your buyer personas
        2. Build & execute campaigns for your different buyer personas
        3. Introduce the marketing buyer to sales

            Watch the Webinar

            Length: 57:46 | Original Airdate: 8/2/12 









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