Paid Search Series

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Paid Search (PPC) Webinar Series
Webinars > Paid Search Series

Beyond the Basics: PPC Cleanup & Optimization 

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Webinar Resources

Webinar Tasks

  1. Pause keywords with the lowest quality scores or errors
  2. Pause as many broad match keywords as you can
  3. Update destination URLs with more relevant landing pages
  4. Verify paid search tracking in HubSpot Sources report

            Watch the Webinar

            Length: 61:00 | Airdate: 5/14/13





             







            Becoming a Paid Search Samurai

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            Webinar Resources

            Webinar Tasks

            1. Setup Sitelinks ad extension
            2. Write some ad copy from a  literary standpoint
            3. Enable UTM tracking and custom properties in HubSpot

                        Watch the Webinar

                        Length: 60:00 | Airdate: 5/21/13





                         







                        How to Conduct a Paid Search Audit

                        Download the Resources

                        • Webinar slides
                        • AdWords Report Card
                        Download Now


                        Webinar Homework

                        1. Download the slides and the AdWords Report Card
                        2. Adjust your campaigns accordingly
                        3. Continue auditing and keep testing your campaigns

                        Watch the Webinar

                        Length: 30:49 | Original Airdate: 02/07/12

                        How to Optimize Your Paid Search Campaign

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                        • Webinar slides
                        Download Now


                        Webinar Homework

                        1. Start optimizing your campaigns, keep a log of changes and measure results
                        2. Download free 30-day trial of Google AdWords app in the HubSpot App Marketplace

                        Watch the Webinar

                        Length: 34:59 | Original Airdate: 02/14/12

                         

                        Advanced Paid Search Campaign Strategies

                        Download the Resources

                        • Webinar slides
                        Download Now


                        Webinar Homework

                        1. Keep optimizing, maintain a log of changes, and measure your results

                        2. Download the Google Adwords App and try it for free for 30-days

                        3. Download the AdWords Report Card

                        Watch the Webinar

                        Length: 30:57 | Original Airdate: 02/21/12

                         

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