Broadcast update: If you have Microsoft Dynamics or SugarCRM, you will need to use the Deals API to integrate your CRM with HubSpot. If you have Zoho, you can work with Bedrock Data for $99/month to use their integration.
Run a revenue report based on source to see what channels are generating the most revenue for your business.
Use a segmented list to drill down into what marketing efforts work for specific parts of your audience.
Don’t be afraid to change your strategy after you gain a better understanding of where your revenue is coming from.