Broadcasts

Smart Content

Applying Contextual Marketing to Your Strategy

Air Date: 8/23/2016 | Length: 45:21

Resources

To-Do

  1. Get HubSpot Certified to access the Contextual Marketing Certification.
  2. Create a smart CTA (Pro. / Enterprise Accounts).
  3. Audit your contacts database.
  4. Get Contextual Marketing Certified.

This Time It's Personal

Air Date: 9/4/2014 | Length: 54:24

Resources

To-Do

  1. Pick the audience for your smart content, and decide on your segments.  We recommend starting with your customers first.
  2. Decide where to place smart content on your website.
  3. Create one piece of smart content and place it on your website.