Buyer Persona Lesson Plan

In a world of AI, endless content, and evolving buyer behavior, reaching everyone isn’t the goal. Reaching the right people is. How can an entire company align around attracting, converting, closing and delighting the right group of people? The answer is Buyer Personas.

Buyer personas are semi-fictional, generalized representations of your ideal customers. Personas help everyone at a business -- in marketing, sales, product, and services -- internalize the ideal customer they’re trying to attract, and relate to their customers as real humans.

What will you find in the buyer persona lesson plan?

• Lesson Objectives and Outcomes
• Recommended readings
• Videos explaining buyer personas
• Creating Buyer Personas activity