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Become a HubSpot power user — join us for HubSpot Training Day 2017.

Introduction to Buyer Personas

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Videos in this class

Introductory Training
Why you need buyer personas
3:12
How to create buyer personas
13:22
Tool Walk-through Videos
Creating your persona in HubSpot
4:12

Class Description

Millions of people use the internet every day. How can you make sure that the right ones find your site and like what they see when they get there? Buyer personas are fictional, generalized representations of your ideal customers. Personas help us all -- in marketing, sales, product, and services -- internalize the ideal customer we're trying to attract, and relate to our customers as real humans. Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.

This Topic is taught by

justin-champion-headshot-inboundlearning.png
Justin Champion (Twitter, LinkedIn) is a digital marketing professional who’s dedicated to customer success at HubSpot. Justin has 6+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.