In this class, you'll cover what content actually is and discuss why it's so important that inbound companies create it. The video training covers the basics of mapping content to your personas and buyer's journey, strategies for brainstorming and creating great content, and discuss the most effective ways to turn businesses, of any size, into content creation machines.
Justin Champion (Twitter, LinkedIn) is a digital marketing professional who’s dedicated to customer success at HubSpot. Justin has 6+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.
