Building an AI-Leading Organization
AI is changing how business gets done across every industry. The difference between being stuck and breaking through is how AI-led your organization is. Stop experimenting and start leading. In this course, you’ll learn the competitive advantages of AI-led processes within an organization, gain the ability to assess your company’s AI maturity, and explore three critical tools in HubSpot to empower you to lead during this dynamic time.
What you'll learn
- The learner will be able to explain the competitive advantages of AI-led processes for organizations.
- The learner will be able to apply the HubSpot AI maturity assessment to their company’s current AI maturity.
- The learner will be able to implement Breeze customer agent, Breeze Assistant, and an AI notetaker in their HubSpot account.
Includes
Artificial Intelligence
Instructors
Meg Duffy
Meg is a Lead Professor at HubSpot. Prior to joining the Academy team, she worked at large non-profit organizations and small startups. When she's not building educational content, you can find her running, cooking, facilitating career coaching workshops, and petting all the good dogs in her neighborhood.
Jenn Sanchez
Associate Professor
Jenn is an Associate Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe space for adult learners to thrive. In her free time, you'll likely find her immersing herself in fantasy novels, hunting for unique treasures at thrift stores, and experimenting with new recipes in the kitchen.
Brenna is a Senior Professor for HubSpot Academy living in Atlanta, GA, USA. Before joining the Academy team, Brenna was a customer education manager at an ABM tech company and the marketing manager at a HubSpot partner agency. As a Professor, Brenna's goal is to help people implement, manage, and customize HubSpot through accessible technical education. Outside of the virtual classroom, Brenna loves hiking with her two dogs, watching horror movies, and combing through interior design content.
Curriculum
Understanding AI-Leading Organizations
Lesson - 11 min
Read more
Lesson instructor: Jenn Sanchez Most organizations know AI matters, but only 8% successfully move beyond scattered experiments to achieving a real competitive advantage. This lesson explains why 92% of companies get stuck in ongoing pilot programs and explores what separates AI-leading organizations from the competition. You'll identify the specific barriers that trap companies in low-adoption cycles and define the core characteristics that enable AI-leading organizations to deploy AI as foundational business infrastructure, rather than optional add-ons.
See full details Start course 
Assessing Your AI Maturity
Lesson - 21 min
Read more
Lesson instructor: Meg Duffy You can't build what you can't measure. In this lesson, you’ll learn how to use HubSpot's AI maturity model to pinpoint exactly how AI-ready your organization is and identify next steps. First, you'll learn the three progressive phases that guide successful AI transformation. Then, you’ll gain an understanding on how to apply a comprehensive assessment tool to evaluate your company's current AI maturity across technology, processes, and team capabilities.
See full details Start course .png?length=100)
Your First Three Tools for AI Readiness
Lesson - 20 min
Read more
Lesson instructor: Brenna Zenaty Put theory into practice by implementing the right HubSpot tools. This lesson takes you from assessment to action with the three foundational AI tools to form your organization's baseline as an AI-led organization. You'll implement Breeze Assistant to boost productivity across all teams, set up customer agent to automate support interactions, and configure an AI notetaker to capture meeting intelligence that syncs directly into your CRM. Each implementation includes step-by-step guidance to get your tools working immediately.
See full details Start course
Why learn with Academy?
It's Free
It's personalized
It's global
Share this course
