Business Writing Training:
Business Writing Course: Taught by Bestselling Author Daniel Pink
In HubSpot Academy’s free Business Writing course, learn from New York Times bestselling author Daniel Pink essential prewriting, writing, editing, and proofreading skills! Discover how to develop unique concepts, build a customized writing research process, and write impactful content.
Who is this for?
- Small business owners seeking to sharpen their business writing skills
- Professionals looking to optimize their writing process through effective ideation and outlining techniques
- Employees and non-native English speakers interested in learning how to write clearly and concisely for business purposes
What you'll learn
- Generate innovative ideas and insightful content using prewriting skills and proven research methods from bestselling author Daniel Pink
- Craft compelling, impactful content with advice on writing techniques, editing, and proofreading
- Sharpen your proofreading and editing skills using techniques to catch errors and polish writing to perfection
Includes
Content Marketing
Instructors
Lindsay Kolowich
Lindsay is a marketing leader on the HubSpot Academy team. Her background is primarily in content and acquisition marketing, and she loves helping her team create video courses on high-impact business topics that educate and inspire people like you.
Daniel Pink
Daniel Pink is the author of a variety of books on work, management, and behavioral science, four of which are are New York Times bestsellers: "When: The Scientific Secrets of Perfect Timing," "To Sell is Human: The Surprising Truth About Moving Others," "Drive: The Surprising Truth About What Motivates Us,” and "A Whole New Mind: Why Right Brainers Will Rule the Future.” He has been a contributing editor at Fast Company and Wired, and a business columnist for The Sunday Telegraph. His articles…
Curriculum
Prewriting Strategies With Daniel Pink
Lesson - 31 min
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Lesson instructor: Lindsay Kolowich It doesn’t matter what your role is: Every single role in business requires good writing skills. In this lesson, you’ll learn essential prewriting skills from Daniel Pink, the author of four New York Times bestselling books. Prewriting is everything you do before you write a draft, from coming up with ideas to researching to outlining. This lesson covers how to come up with great ideas consistently in a competitive environment, how to build a research process that works best with your working style, how to find and vet high-quality sources, and how to outline effectively so your content stands out and flows well. It also covers the idea collection and research tools Daniel Pink uses when he writes his bestselling books.
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Become a Better Writer With Daniel Pink
Lesson - 31 min
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Lesson instructor: Lindsay Kolowich It doesn’t matter what your role is: Every single role in business requires good writing skills. In this lesson, you’ll learn essential writing skills from Daniel Pink, the author of four New York Times bestselling books. This lesson covers Pink's top writing tips that will help you write content that is interesting and easy to follow, flows well, and makes a lasting impact on your reader. This lesson also covers how to establish the right writing environment, what a good first draft looks like, how to write impactful introductions and conclusions that draw readers in and make them think, and how to insert effective navigational tools like headers that help guide your readers through your content.
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Editing & Proofreading With Daniel Pink
Lesson - 31 min
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Lesson instructor: Lindsay Kolowich It doesn’t matter what your role is: Every single role in business requires good writing skills. In this lesson, you’ll learn essential editing and proofreading skills from Daniel Pink, the author of four New York Times bestselling books. This lesson covers Pink's top editing tips that will help you find and fix errors, get the best feedback you can, and polish it. Learn what to look for when self-editing your piece, what effective writing feedback looks like and how to ask for it, how to choose the right title that draws people in, and how to measure your success. This lesson includes a worksheet that gives you a checklist of what to look for when editing and proofreading your piece that you can use as a reference whenever you publish a new piece of content.
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Writing Course Next Steps
Lesson - 10 min
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