Power your business with remarkable content.
Access free tools to grow your business, and your career.

Take an individual lesson featured in this course:

Creating a Blog Post

Learn the key elements of a successful blog post and get to know how to use blogging to attract a clearly defined audience.

Beginner Marketing
Understanding Content Marketing

This lesson will introduce you to the world of content marketing and provide you a big picture view of everything you need for a successful ...

Marketing Intermediate
The Power of Storytelling

Every successful company has a story. It’s needed to survive. What do you stand for? What message do you support? These are all concepts tha...

Marketing Intermediate
Generating Content Ideas

In this lesson, you’ll learn techniques on how to research and uncover an idea and expand on it whether you’re doing it yourself or with a t...

Marketing Intermediate
Planning a Long-Term Content Strategy

In this lesson, you’ll learn how to create realistic goals for your audience, also known as buyer personas, perform an audit that will help ...

Marketing Intermediate
Building a Content Creation Framework

This lesson will teach you how to build a framework for creating content within your company.

Marketing Intermediate
Becoming an Effective Writer

In this lesson, you’ll learn how we get ideas out of our head and format them into an effective piece of content.

Marketing Intermediate
Extending the Value of Your Content Through Repurposing

In this lesson, you’ll learn how to proactively identify repurposing opportunities before a piece of content is created, as well as how to r...

Marketing Intermediate
How to Effectively Promote Content

In this lesson, you’ll learn how to promote content through your distribution channels, like email and social media.

Marketing Intermediate
Developing a Growth Marketing Mindset

In this lesson, you’ll learn how to instill a growth marketing mindset within your organization and how to manage your growth funnel. This i...

Marketing Intermediate
Creating Topic Clusters and Pillar Pages

Content marketers are constantly battling for the attention of their audience, but with all the content being published online, search engin...

Marketing Intermediate
  • This course will teach you how to build scalable, repeatable processes for creating and promoting content that converts into leads and new customers. If you're creating content or managing content creators - this course will give you expert tactics for efficiently building your content library, and extracting more value from every content asset you create.

    Justin Champion

    Principal Inbound Professor

    HubSpot Academy

Ready to go? Let's do this:

  • 11

    Lessons covering storytelling, effective writing, content frameworks, long-term planning, repurposing, promotion and analytics.

  • 60

    Question multiple choice exam. Get 45 questions correct to prove your mastery of content marketing.

  • 137k

    Certified marketers that are transforming the way the world does business with HubSpot Academy.

This course comes highly recommended...

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Content Marketing Certification 

4.6 Stars |  692 Reviews


The benefits of learning content marketing with HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest content marketing best practices and research.

Add a globally recognized certification to your resume and LinkedIn profile for free.

Develop a content strategy for your marketing team that delivers quantifiable business results.

Join a community.

Join more than 100,000 HubSpot Academy certified professionals who are transforming the way the world does business.

Get help on your latest content asset by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Learn how the compounding impact of content marketing boosts your marketing return on investment.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

Create your free HubSpot Academy account to get started on this course: