Fundamentals of Conversational Growth Strategy

Learn the fundamentals of 1:1 messaging strategy and how to develop one for your business.

Course Curriculum

Lead Professor:

Brian Bagdasarian
Conversational Growth Strategy & Bot Whisperer
Brian Bagdasarian is the Conversational Strategist and a Principal Inbound Professor for HubSpot Academy. Brian joined HubSpot via the acquisition of chatbot development platform Motion.AI, where he led strategy and business development. With nearly a decade of conversational a.i. experience, he has worked with government agencies, Fortune 1000 companies, and international banks. In his free time he enjoys skiing, boating, and spending time with his fiancée Meghan, and their animals Sarge and Ben.

  • Whether you're a marketer, sales person, or services rep, the goal of your conversational growth strategy is to make the person you're working with not only have a pleasant experience, but feel like they have your full undivided attention, even if only for a few moments.

    Brian Bagdasarian

    Conversational Strategist

    HubSpot Academy

The benefits of learning Conversational Strategy with HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest conversational strategy best practices and research.

Add a globally recognized training to your resume and LinkedIn profile for free.

Develop an conversational strategy that delivers quantifiable business results.

Join a community.

Join more than 137,000 certified professionals who are transforming the way the world does business.

Get help on your latest initiatives by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

This all-new learning track will teach you how to build a conversational strategy for your business, how to leverage your CRM to power your conversations intelligently, and how to build awesome bots.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization.

Create your free HubSpot Academy account to get started on this training: