Facebook Ads and Marketing Training:

Facebook Ads and Marketing Course

FREE Course

Learn to effectively use Facebook to connect with your target audience and drive conversions in HubSpot Academy’s Facebook Ads and Marketing course! Develop an effective lead-generation strategy through understanding platform algorithms and strategies for organic content and paid ads. 

Who is this for?
  • Social media marketers looking to deepen their expertise in Facebook marketing
  • Marketing managers looking to upscale their social media marketing skill set
  • Small business owners looking to boost their social media content strategy
What you'll learn
  • Learn to craft a stellar Facebook content strategy
  • Grow your Facebook organic reach to reach new audiences
  • Discover how to plan and optimize Facebook Ads for maximum conversion and visibility
Includes
  • 6 Lessons
  • 8 Videos
  • 4 Quizzes
  • 1 hr 42 min
  • Social Media

Instructors

Photo of Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Photo of Mari Smith

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and a top Social Media Thought Leader. Facebook hired Mari to teach businesses throughout the U.S. and to help create the company’s Blueprint certification programs. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women who are shaping digital marketing. Mari is an in-demand keynote speaker,…

Photo of Chantelle Marcelle

Chantelle Marcelle

Chantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies of all sizes, primarily with a focus on technology. She has a passion for all things marketing, including community building, social media, content marketing, SEO, and analytics. She's also a huge believer in developing a customer-centric mindset to fuel long-term growth and success. In her free time, she loves creating digital art and biking.

Curriculum

  • Thumbnail for Introduction to the Facebook Marketing Course

    Introduction to the Facebook Marketing Course

    • Lesson
    • 7 min

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  • Thumbnail for How to Develop an Effective Facebook Marketing Strategy

    How to Develop an Effective Facebook Marketing Strategy

    • Lesson
    • 19 min

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  • Thumbnail for Creating and Managing Your Facebook Content

    Creating and Managing Your Facebook Content

    • Lesson
    • 26 min

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  • Thumbnail for ​How to Grow Your Facebook Organic Reach​

    ​How to Grow Your Facebook Organic Reach​

    • Lesson
    • 22 min

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  • Thumbnail for How to Craft a Winning Facebook Ads Strategy

    How to Craft a Winning Facebook Ads Strategy

    • Lesson
    • 22 min

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  • Thumbnail for Facebook Marketing Course Feedback Survey

    Facebook Marketing Course Feedback Survey

    • Lesson
    • 5 min

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Course transcript

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