Graphic Design Essentials:
Easy Steps for Creating Your Own Compelling Visuals

Learn the fundamental concepts of graphic design and how to use them to create high-quality graphics. Created by Digital Marketing Institute in partnership with HubSpot Academy.


Created in partnership with:

  • Digital Marketing Institute
    Digital Marketing Institute

    DMI is a global digital marketing professional learning and certification body with over 27,000 alumni members and partners in over 100 countries. DMI’s Global Industry Advisory Council, consisting of marketers from Coca-Coca, Facebook, Google, Hubspot, LinkedIn, IBM, IAB, WPP and more, provides input and to DMI’s certification programs and industry trends.

  • Philippe Polman
    Philippe Polman

    Philippe is a leading digital consultant who has extensive experience in project management, digital strategy and UX design, sales, and brand management. Previous roles include: Sales Director at Cirrus Aircraft, Account Director at Edelman and Account Manager at Pelham Bell Pottinger. Philippe teaches on behalf of Digital Marketing Institute.

  • Jonah McLachlan
    Jonah McLachlan

    Jonah is a UX Designer at Fathom, a User Experience and UX Strategy Agency based in Belfast, Ireland, where he proactively identifies ways to improve the user experience for apps, websites and services. He is passionate about understanding users, validating research and effective product management. Jonah teaches on behalf of Digital Marketing Institute.

Ready to go? Let's do this:

Course Curriculum

The benefits of learning the inbound methodology with HubSpot Academy:

Grow your career.

Invest in yourself and your career by learning one of the most in-demand skills in digital marketing. Learn about the fundamentals of graphic design: color theory, imagery, typography, and composition.

Join a community.

Get help on your latest graphic design project by asking the inbound community. Consider this community an extension of your team - we're here to lend a helping hand!

Grow your business.

Walk through each of these fundamental elements and their best practices, including tips on incorporating them into developing high-quality visuals for your business.

Create your free HubSpot Academy account to get started on this course: