HubSpot Marketing Hub Enterprise Tutorial:
HubSpot Marketing Enterprise: Marketing Made Easy
Leverage HubSpot Marketing Hub Enterprise to increase productivity and streamline marketing efforts in this HubSpot Academy course. Discover how to optimize marketing strategies, create better customer experiences, and drive growth with a user-friendly interface that scales with your business!
Who is this for?
- Small business owners who want to streamline marketing efforts with HubSpot Marketing Hub Enterprise
- Marketers looking to optimize their marketing strategies using HubSpot Marketing Hub Enterprise features
- Individuals interested in building expertise in using HubSpot Marketing Hub Enterprise for business growth
What you'll learn
- Use HubSpot Marketing Hub Enterprise to effectively manage your marketing team and streamline processes
- Leverage HubSpot Marketing Hub Enterprise’s revenue attribution reporting feature to track the success of your inbound marketing efforts
- Improve your marketing campaigns and create more impactful customer experiences
Includes
Contact Management Content Marketing Lead Generation Reporting & Performance
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Instructors
Adriti Gulati
Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.
Rachel Sheldon
Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.
Kara Susvilla
Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.
Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.
Curriculum
Setting Up Teams in HubSpot
Lesson - 14 min
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Lesson instructor: Adriti Gulati In this lesson, you’ll learn how to structure your HubSpot teams to increase efficiency for your users.
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Running Page Experiments in HubSpot
Lesson - 18 min
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Lesson instructor: Rachel Sheldon Experimentation is one of the most powerful tools in a marketer’s toolset. By running tests on your content, you can determine what resonates best with your audience. And that can have a huge impact on your bottom line. In HubSpot, there are two types of tests you can run on your pages: A/B tests and adaptive tests. In this lesson, you’ll learn how to design and run both types of tests on your pages in HubSpot. Note: You will need a Marketing Hub Professional subscription to use A/B testing, and a Marketing Hub Enterprise subscription to use adaptive page testing.
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Creating Behavioral Events in HubSpot
Lesson - 33 min
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Lesson instructor: Jorie Munroe Every interaction a visitor has with your site is key to understanding their motivations, needs, and behavior. Events help you to track when a visitor performs a specific action on your website so that you can continue to optimize and make data-informed marketing and sales decisions.
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Creating Tracking URLs in HubSpot
Lesson - 19 min
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Lesson instructor: Jorie Munroe Tracking the links you use in email, messaging, or even social campaigns is crucial to determining which of those channels work are driving the most traffic to your site. Knowing which channels work best can help your team target and use the types of content that perform well, which can positively impact your campaigns' return on investment, or ROI. That's where HubSpot tracking URLs can help. In this lesson, you will learn how to create effective tracking URLs to make sure you're getting the most out of each of your marketing channels. Along the way, you'll learn best practices, how to decode UTM parameters, and walk away knowing how you can build these links in HubSpot.
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Measuring Marketing Success With Revenue Attribution Reports
Lesson - 34 min
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Lesson instructor: Jorie Munroe A customer can have hundreds of interactions with a brand before ever making a purchase. As a result, understanding the customer journey can be hard. You need a more sophisticated way to measure what channels and assets are creating sales opportunities. That’s why marketers are relying on attribution modeling. In this lesson, learn how to create and use attribution reports to track the success of your inbound marketing efforts.
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Getting Started With Account-Based Marketing (ABM)
Lesson - 24 min
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Lesson instructor: Kyle Jepson What is ABM? Account-Based Marketing is a growth strategy in which marketing and sales work together to create personalized buying experiences for a select set of high value companies. Learn the five steps for building and executing an ABM strategy and how HubSpot's tools can help.
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Managing Multiple Brands With Business Units
Lesson - 12 min
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Lesson instructor: Kara Susvilla Organization is key when it comes to managing multiple brands within HubSpot. That’s why scaling companies are leveraging business units to improve how they manage marketing assets, contacts, and settings across multiple brands. In this lesson, you’ll learn why you should leverage business units, when to choose business units, additional domains, or multiple portals, and how to get started setting up business units in your HubSpot portal.
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Marketing Hub Enterprise: Next Steps
Lesson - 11 min
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Lesson instructor: Jorie Munroe You’ve just learned how to HubSpot Marketing Enterprise. Are you looking to take your expertise to the next level? Check out the workbook in this lesson to practice your skills and learn even more tips and tricks.
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