HUBSPOT MARKETING SOFTWARE
CERTIFICATION COURSE

Lesson Description:
Millions of people use the internet every day. How can you make sure that the right ones find your site and like what they see when they get there? Buyer personas are fictional, generalized representations of your ideal customers. Personas help us all -- in marketing, sales, product, and services -- internalize the ideal customer we're trying to attract, and relate to our customers as real humans. Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.

Lesson Description:
Companies that blog get 55% more website visitors than those who do not. And when you get more website visitors, you get more opportunities to convert them into leads. More leads means more chances to convert them into customers. And blogging is where it all starts. This lesson will teach you how you can create remarkable blog content that will work as a magnet to attract visitors through search engines, inbound links, and social media shares. We'll cover strategies for fitting blogging into your busy schedule, and discuss the many different forms blogging can take.

Lesson Description:

Social media is changing rapidly, so it's important for you to keep up! This lesson will teach you why social media is an essential element to every inbound strategy. You will learn how to implement best practices to create an effective social media strategy including social media monitoring, publishing, and reporting.

Lesson Description:
CTAs (short for "calls-to-action") are what connect your website and blog to your landing pages. They are the clickable buttons that compel a casual reader to become a qualified lead by filling out one of your forms. In short, they are hugely important to your inbound marketing success. Fortunately, there's a science to them. Join us to learn what makes a good CTA great, and how you can convert more of your visitors into leads with just a few strategic changes.

Lesson Description:
Landing pages do the heavy lifting of convincing your visitors to fill out a form and become leads, which isn't always an easily completed feat. Learn how you can create landing pages that work like a dream to capture the maximum number of qualified leads possible.

Lesson Description:
Forms are a critical part of the conversion process and collect information about your visitors. But it's not just a matter of creating a form and walking away. Well-constructed forms uncover the needs and concerns of your visitors and provide you with information that will help you to segment your leads. Better lead segmentation can lead to better communication with your leads and in turn, higher rates in closing leads into customers.

Lesson Description:
A thank you page completes the lead conversion process and delivers the promised offer to a new lead. It lets you thank the new lead for signing up to get the offer, provide any extra information that might be helpful, and offer some additional direction for what that new lead might want to look at next. Learn why we want to spend the time to build out a thank you page and how to do so in HubSpot.

Lesson Description:

This lesson will teach you why your contact database is the most powerful tool in your Inbound toolbox. You'll leave with a clear vision of how it fits into your strategy, as well as how the Contacts tool works in HubSpot. Your contact database is your company's most important Inbound asset. It allows you to see the whole picture of every contact and organizes every touchpoint a contact has had with your company in one place. It will also help align Marketing and Sales by letting

Lesson Description:

This lesson will help you understand all of the different ways that Lists empower marketers to create contextual, relationship-driven marketing that creates results. You'll leave with a clearer vision of your segmentation strategy, a strong understanding of list logic, and knowledge of the metrics related to successful list performance. Inbound marketing is all about this marriage of context and content. When you divide your contacts into smaller groups based on similarities, it lets you use context to make your content more relevant and engaging. Lists, and the contact database that powers your list-building, is what gives context to the content people consume and the experience they have with your brand.

Lesson Description:
Email marketing isn't dead, it's just evolving. Spend 90 minutes with us learning how you can delight, inform, and qualify your leads using HubSpot's powerful email marketing tool. We'll review how email best practices have evolved, discuss how to deal with multiple subscriptions, and how to design and manage visually pleasing and effective email templates.