Advanced software training and certification for HubSpot Marketing Software users. The videos in this course are open to all. Certification and practicum are open to HubSpot Marketing Software customers only.

  • This certification course will teach you the inbound knowledge and technical skills you'll need to master inbound and the HubSpot software. The HubSpot Marketing Software Certification course covers the major concepts of the inbound methodology, and how to use HubSpot to execute an inbound marketing strategy that enables consistent and predictable demand for your business.

    Lindsay Thibeault

    Inbound Professor

    HubSpot Academy

  • 14

    Classes that teach you valuable HubSpot Marketing Software features to boost your ROI in HubSpot.

  • 90

    Question exam. Get 75% correct to prove your understanding of HubSpot Marketing Software.

  • 137k

    Certified professionals that are transforming the way the world does business.

Ready to go? Let's do this:

The benefits of being HubSpot Marketing Software certified by HubSpot Academy:

Grow your career.

Invest in yourself and your career by demonstrating your mastery of HubSpot Marketing Software. Add a globally recognized certification to your resume and LinkedIn profile for free. Develop an inbound strategy for your marketing team that delivers quantifiable business results.

Join a community.

Join more than 100,000 certified professionals who are transforming the way the world does business. Get help on your latest marketing campaign by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Get more value from your investment in HubSpot by enabling your team to use advanced features. Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

Take an individual lesson featured in this course:

Introduction to Buyer Personas

Learn how to manage buyer personas in HubSpot and why they're a core part of your inbound marketing strategy.

Marketing Intermediate
Introduction to Content Creation

In this lesson, you'll cover what content actually is and discuss why it's so important that inbound companies create it.

Marketing Intermediate
Introduction to Keywords and SEO

In this lesson, we'll cover the basics necessary to help you optimize your website for search engines.

Marketing Intermediate
Introduction to Blogging

This lesson will teach you how you can create remarkable blog content that will work as a magnet to attract visitors.

Marketing Intermediate
Introduction to Social Media

This lesson will teach you why social media is an essential element to every inbound strategy.

Marketing Intermediate
Introduction to Call-to-Action

Learn what makes a good CTA great, and how you can convert more of your visitors into leads with just a few strategic changes.

Marketing Intermediate
Introduction to Forms

Learn why forms are a critical part of the conversion process and when to collect information about your visitors.

Marketing Intermediate
Introduction to Thank You Pages

Learn why we want to spend the time to build out a thank you page and how to do so in HubSpot.

Marketing Intermediate
Introduction to Contacts

This lesson will teach you why your contact database is the most powerful tool in your Inbound toolbox.

Marketing Intermediate
Introduction to Lists

This lesson will help you understand all of the different ways that Lists empower marketers to create contextual, relationship-driven market...

Marketing Intermediate
Introduction to Email

In this lesson, we'll review how email best practices have evolved and discuss how to manage multiple email subscriptions in HubSpot.

Marketing Intermediate
Introduction to Sources

Find out how people are discovering your website by measuring top-of-the-funnel channels like organic traffic and social media.

Marketing Intermediate
Introduction to Landing Pages

Learn how you can create landing pages that work like a dream to capture the maximum number of qualified leads possible.

Marketing Intermediate

Create your free HubSpot Academy account to get started on this course: