HubSpot Marketing Software Certification

Lesson Description:
At a high level, you can use Marketing Hub to host and optimize traffic to your website, nurture your contacts through tailored web and email content channels, and manage personalized relationships at scale using segmentation and automation tools. In this lesson, you'll learn how Marketing Hub fits within the larger context of an inbound business, how to navigate through the different tools, and how to use the tools to set short-term productivity goals.

Lesson Description:
Your contacts database is what you'll use to manage every relationship your business has with people. It holds the foundational information you rely on to create personalized experiences for your contacts in a scalable way for your business. In this lesson, you'll learn how the contacts database works to help you grow your business.

Lesson Description:
No matter how clever your copy or how powerful your message, if it doesn’t resonate with your organization’s specific audience, it likely won't be successful. In this lesson, you’ll learn why buyer personas are important to your business and content creation efforts, what steps you can take to identify your business' buyer personas, and how you can add them to your HubSpot account.

Lesson Description:
The way we search has changed. A more advanced technology landscape means we can now strive to create content that matches the intent behind the search rather than obsess over keywords. In this lesson, you’ll learn why a topic-driven content strategy is important to your business, how to identify topic clusters in the content strategy tool, and how to report on your content strategy efforts. You’ll also learn how to identify new topic clusters as well as how to create a pillar page, with some examples you can use for inspiration.

Lesson Description:
In Marketing Hub, campaigns are the fundamental building blocks to execute a successful marketing strategy. They’re designed to help marketers focus their time and efforts, be intentional about their goals, and deliver results that align with the overall direction of the organization. In this lesson, you’ll learn why your business should create campaigns in support of your long-term content strategy, how to create a campaign in HubSpot, and how to report on your campaign efforts.

Lesson Description:
Blogging is an effective way to regularly publish and promote content that provides valuable information and addresses your prospects' and customers' problems. In this lesson, you’ll learn why your business should blog, how to create and optimize a blog post in HubSpot, and how to analyze the performance of your blogging efforts.

Lesson Description:
The HubSpot content management system (CMS) consists of a number of tools that all work together to give you control of all your web assets. In this lesson, you'll learn about the marketer's role using their team's CMS as well as how to create pages for a site using templates in the CMS.

Lesson Description:
Think of your landing pages as digital sales reps who are gathering information about potential customers. The great thing about these digital sales reps is that they work 24 hours a day, 7 days a week. At the same time, by gathering information about your website visitors, you can build relationships with your leads so that your real sales reps can focus on the most qualified contacts. In this lesson, you’ll learn all about landing pages: when to use them, how to make them, and some tips and tricks for optimizing them for continued success.

Lesson Description:
A call-to-action button, or CTA, is a clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer. Think of a CTA as a tool that both helps create awareness and excitement around an offer. In this lesson, you’ll learn about creating CTAs that align with your brand as well as some tips and tricks to optimize them for your website audience.

Lesson Description:
The form is dead. Long live the form. Conversion optimizers can’t seem to make up their minds. Add that to the rise of the topic cluster methodology and movement around ungating content, and it can all feel a bit confusing. In this lesson, you’ll learn how to identify a good opportunity for a form, create one to fit your unique needs, and learn a thing or two about cookies.

Lesson Description:
Lead flows are pop-up forms. While the tool has been around for a while, there may be some lingering doubts about whether or not a pop-up form can truly be inbound. In the end, it comes down to intention, execution, and embodying the inbound principles. In this lesson, you’ll learn how to create a lead flow and optimize it to fit your needs.

Lesson Description:
In this lesson, you’ll learn how to develop a social media strategy that will help you transform the way your company does business. This includes attracting new customers, building loyalty with your existing customers, sharing and sourcing content, and developing one-to-one relationships with fans of your brand.

Lesson Description:
Creating a segmentation and contact management strategy can help you create and organize the relationships your business is developing with people. In this lesson, you'll learn why segmentation is important and how to set up segmentation in HubSpot using the lists tool.

Lesson Description:
By focusing on contact data and segmentation, you can create emails that fuel your inbound marketing strategy with contextual information. In this lesson, you'll learn the part email marketing plays in an inbound strategy and how to get started with email marketing in HubSpot.

Lesson Description:
Marketing automation technology can make tasks simpler and easier and help you deliver content to your leads and customers at the right time. In this lesson, you'll learn about the importance of automation and how to get started using workflows, the automation tool in HubSpot.

Lesson Description:
By using reporting, you'll always be learning about your leads, prospects, and customers, including what motivates them and the types of information they value the most. This data can act as insight or inspiration to inform future marketing campaigns and help your company grow better. In this lesson, you'll learn about how the Marketing Hub reporting tools can help you measure success and optimize your marketing efforts.

Lesson Description:
Want to see inbound marketing come to life? In this lesson, you'll see an example of how one business planned, created, and executed a complete inbound marketing campaign using Marketing Hub.