Elevate Your Marketing Skills With HubSpot Academy’s Marketing Software Certification:
HubSpot Marketing Hub Software
FREE Certification Course
Please note that accessing the educational resources, including videos, quizzes, and workbooks, are free to go through. However, certification requires the completion of additional practical exercises, which are available with a Pro or Enterprise HubSpot subscription. To excel in inbound marketing, it is crucial to begin your journey with the marketing software properly. HubSpot offers a wide range of tools, and to fully leverage them, you must have a solid knowledge base and comprehend how they interact. These lessons will provide you with the necessary understanding to effectively utilize HubSpot for successful marketing campaigns.
Includes
1 Certification 12 Lessons 51 Videos 10 Quizzes 9 Practical Exercises - 5 hr 33 min
Contact Management Content Marketing Email Marketing Lead Generation Automation Search Engine Optimization (SEO) Social Media Website Design Artificial Intelligence
HubSpot Certifications
Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile. Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.
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Instructors

Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Juanita Moreno
Juanita was born in Medellin, Colombia. She loves inbound, traveling and her soccer club, Atletico Nacional. She worked at a partner agency for 7 years creating marketing and sales strategies. She taught inbound marketing for 2 years and did consultancy work implementing the HubSpot CRM at SMBs. She’s now an Inbound Professor (Spanish) at HubSpot Academy and has the incredible mission of creating education for Latin America and Iberia.

Jenn Sanchez
Associate Professor
Jenn is an Associate Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe space for adult learners to thrive. In her free time, you'll likely find her immersing herself in fantasy novels, hunting for unique treasures at thrift stores, and experimenting with new recipes in the kitchen.

Christine Lee
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Jillian Streit
I have a thirst for knowledge and a passion for helping others expand their skills and expertise. When I’m not working, you can probably find me crafting, snuggling up with my cat, adding another plant to my collection, or enjoying some time outdoors. I am always up for an adventure and will happily share stories about my travels around the world.

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
Curriculum
Introduction to Marketing Hub
Lesson - 23 min
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Using Buyer Personas in HubSpot
Lesson - 23 min
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Exploring the Contacts Database in HubSpot
Lesson - 27 min
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Understanding Segmentation in HubSpot
Lesson - 26 min
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Creating a Campaign in HubSpot
Lesson - 32 min
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Creating Calls-to-Action in HubSpot
Lesson - 24 min
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Creating Forms in HubSpot
Lesson - 40 min
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Understanding Workflows in HubSpot
Lesson - 46 min
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Getting Started With Email in HubSpot
Lesson - 17 min
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Understanding Social Media in HubSpot
Lesson - 38 min
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Understanding Reporting in Marketing Hub
Lesson - 28 min
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HubSpot Marketing Certification Next Steps
Lesson - 10 min
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