Elevate Your Marketing Skills With HubSpot Academy’s Marketing Software Certification:

HubSpot Marketing Hub Software

FREE Certification Course

Please note that accessing the educational resources, including videos, quizzes, and workbooks, are free to go through. However, certification requires the completion of additional practical exercises, which are available with a Pro or Enterprise HubSpot subscription. To excel in inbound marketing, it is crucial to begin your journey with the marketing software properly. HubSpot offers a wide range of tools, and to fully leverage them, you must have a solid knowledge base and comprehend how they interact. These lessons will provide you with the necessary understanding to effectively utilize HubSpot for successful marketing campaigns.

Includes
  • 1 Certification
  • 12 Lessons
  • 51 Videos
  • 10 Quizzes
  • 9 Practical Exercises
  • 5 hr 33 min
  • Contact Management
  • Content Marketing
  • Email Marketing
  • Lead Generation
  • Automation
  • Search Engine Optimization (SEO)
  • Social Media
  • Website Design
  • Artificial Intelligence
HubSpot Marketing Hub Software

The bearer of this certificate is deemed capable and skilled in the methodology of the above topic. They have been tested on best practices and are capable of applying them in a practical meaningful way.

CEO Yamini RanganAcademy

HubSpot Certifications

  • Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile.
  • Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.

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Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Photo of Juanita Moreno

Juanita Moreno

Juanita was born in Medellin, Colombia. She loves inbound, traveling and her soccer club, Atletico Nacional. She worked at a partner agency for 7 years creating marketing and sales strategies. She taught inbound marketing for 2 years and did consultancy work implementing the HubSpot CRM at SMBs. She’s now an Inbound Professor (Spanish) at HubSpot Academy and has the incredible mission of creating education for Latin America and Iberia.

Photo of Jenn Sanchez

Jenn Sanchez

Associate Professor

Jenn is an Associate Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe space for adult learners to thrive. In her free time, you'll likely find her immersing herself in fantasy novels, hunting for unique treasures at thrift stores, and experimenting with new recipes in the kitchen.

Photo of Christine Lee

Christine Lee

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Photo of Jillian Streit

Jillian Streit

I have a thirst for knowledge and a passion for helping others expand their skills and expertise. When I’m not working, you can probably find me crafting, snuggling up with my cat, adding another plant to my collection, or enjoying some time outdoors. I am always up for an adventure and will happily share stories about my travels around the world.

Photo of Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Curriculum

  • Introduction to Marketing Hub

    • Lesson
    • 23 min

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  • Using Buyer Personas in HubSpot

    • Lesson
    • 23 min

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  • Exploring the Contacts Database in HubSpot

    • Lesson
    • 27 min

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  • Understanding Segmentation in HubSpot

    • Lesson
    • 26 min

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  • Creating a Campaign in HubSpot

    • Lesson
    • 32 min

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  • Creating Calls-to-Action in HubSpot

    • Lesson
    • 24 min

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  • Creating Forms in HubSpot

    • Lesson
    • 40 min

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  • Understanding Workflows in HubSpot

    • Lesson
    • 46 min

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  • Getting Started With Email in HubSpot

    • Lesson
    • 17 min

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  • Understanding Social Media in HubSpot

    • Lesson
    • 38 min

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  • Understanding Reporting in Marketing Hub

    • Lesson
    • 28 min

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  • HubSpot Marketing Certification Next Steps

    • Lesson
    • 10 min

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Why learn with Academy?

It's Free

Creating a HubSpot Academy account is 100% free and gets you unlimited access to our complete library of education and free software tools. Create an account and never fill out a form for content again.

It's personalized

Your account will be full of personalized training recommendations tailored to you, making it quick and easy for you to continuously develop your knowledge and skills.

It's global

With our globally-recognized certifications across 5 languages, you can show off your skills and stand out to new or existing employers. Join over 250,000 other HubSpot Academy certified professionals now.