Learn inbound. Get free tools. Grow your business. Grow your career.

  • HubSpot Academy's free inbound course consists of twelve class lectures that span the four stages of the inbound methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free course covers the basics of what inbound is all about.

    Lindsay Thibeault

    Senior Inbound Professor

    HubSpot Academy

  • 12

    Classes covering topics like SEO, blogging, email marketing, social media, and more.

  • 13

    Free marketing and sales tools to put your inbound education into practice.

  • 137k

    Inbound professionals that are transforming the way the world does business.

This course comes highly recommended...

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Inbound Certification 

4.6 Stars |  3139 Reviews


Ready to go? Let's do this:

The benefits of learning the inbound methodology with HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest inbound best practices and research.

Add a globally recognized certification to your resume and LinkedIn profile for free.

Develop an inbound marketing strategy that delivers quantifiable business results.

Join a community.

Join more than 137,000 certified professionals who are transforming the way the world does business.

Get help on your latest campaign by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Learn why inbound leads cost 61% less than traditional marketing campaigns, and why your sales team will love them.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

Take an individual lesson featured in this course:

Essentials of An Effective Inbound Strategy

Inbound is fundamentally changing the way the world does business and shifting the way the world does marketing and sales. This lesson wi...

Beginner Marketing
Optimizing Your Website for Search Engines

This lesson will cover the basics necessary to help you optimize your website for search engines.

Beginner Marketing
Creating Content With a Purpose

This lesson will go over what content really is and why content creation is critical for your marketing efforts. Learn how to create not ...

Beginner Marketing
The Fundamentals of Blogging

This lesson will walk you through the fundamental strategy for creating a successful blog, so that you can begin to attract new visitors ...

Beginner Marketing
Amplifying Your Content with Social Media

This lesson will teach you why social media is an essential element to every inbound strategy.

Beginner Marketing
Enticing Clicks with Call-to-Action

In this lesson, you’ll learn what an effective call-to-action looks like, understand how they fit into a successful conversion process, a...

Beginner Marketing
The Anatomy of a Landing Page

This lesson will teach you what great landing pages look like through examples of high-quality landing pages.

Beginner Marketing
Guiding the Next step with Thank You Pages

This lesson will teach you why thank you pages are an effective component in the conversion process and how to use best practices to crea...

Beginner Marketing
Sending the Right Email to the Right Person

In this lesson, we’ll explore how to use email as a channel to drive success for your business.

Beginner Marketing
The Power of Smarketing

This lesson will cover why smarketing (sales + marketing) is critical to inbound success.

Sales Beginner Marketing
Taking Your Sales Process Inbound

Inbound sales is about creating a relevant, personal, delightful experience. In this lesson you'll learn what a day in the life of an inb...

Sales Beginner Marketing
The Pillars of Delight

This lesson will teach you why customer delight is so important to creating an effective inbound strategy.

Beginner Marketing

Create your free HubSpot Academy account to get started on this course: