LinkedIn Training for Business:

LinkedIn Marketing Course

FREE Course

Learn to use LinkedIn to foster business growth in this HubSpot Academy course. Understand how effective LinkedIn marketing can help you connect with leads, customers, and prospective employees. Attract followers, drive engagement, and create impactful marketing campaigns with LinkedIn!

Who is this for?
  • Small business owners seeking to gain an understanding of LinkedIn best practices for business growth
  • Social media marketers and managers looking to maximize their LinkedIn presence and following
  • Individuals interested in learning LinkedIn for business marketing
What you'll learn
  • Develop a presence for your business on the LinkedIn platform
  • Drive engagement and attract new followers and customers using LinkedIn
  • Incorporate a knowledge of LinkedIn best practices into inbound marketing campaigns
Includes
  • 4 Lessons
  • 10 Videos
  • 3 Quizzes
  • 1 hr 32 min
  • Social Media

Watch preview

Instructors

Photo of Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Photo of Ty Heath

Ty Heath

Ty is Director, Market Engagement, The B2B Institute @LinkedIn. Ty is passionate about connecting people with information needed to make intelligent decisions, scaling educational content to help marketers be more productive. Marketers benefit from Ty’s marketing experience at Google, consulting within IBM and leading her own B2B consulting practice. Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as…

Photo of Lara Julio

Lara Julio

Lara Julio is the Education and Engagement Manager, EMEA, for LinkedIn. Lara is a market engagement consultant with over 12 years’ experience in the technology and marketing sectors. She is passionate about how technology products can deliver on the promise of sustainable growth for brands. She has spent the last six years at LinkedIn, helping marketers, agencies, and their partners to unlock the full potential of the platform. Before LinkedIn Lara worked at both Microsoft and Skype, where she…

Photo of Kyle Jepson

Kyle Jepson

Principle Marketing Evangelist

HubSpot

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Photo of AJ Wilcox

AJ Wilcox

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Curriculum

  • Thumbnail for The LinkedIn Basics to Set You Up for Success

    The LinkedIn Basics to Set You Up for Success

    • Lesson
    • 31 min

    Read more

  • Thumbnail for Driving LinkedIn Leads and Engagement

    Driving LinkedIn Leads and Engagement

    • Lesson
    • 25 min

    Read more

  • Thumbnail for All About LinkedIn Ads

    All About LinkedIn Ads

    • Lesson
    • 32 min

    Read more

  • Thumbnail for LinkedIn Marketing for Business Course Survey

    LinkedIn Marketing for Business Course Survey

    • Lesson
    • 5 min

    Read more

More like this

Course transcript

Why learn with Academy?

It's Free

Creating a HubSpot Academy account is 100% free and gets you unlimited access to our complete library of education and free software tools. Create an account and never fill out a form for content again.

It's personalized

Your account will be full of personalized training recommendations tailored to you, making it quick and easy for you to continuously develop your knowledge and skills.

It's global

With our globally-recognized certifications across 5 languages, you can show off your skills and stand out to new or existing employers. Join over 250,000 other HubSpot Academy certified professionals now.