LinkedIn Training for Business:
LinkedIn Marketing Course
FREE Course
Learn to use LinkedIn to foster business growth in this HubSpot Academy course. Understand how effective LinkedIn marketing can help you connect with leads, customers, and prospective employees. Attract followers, drive engagement, and create impactful marketing campaigns with LinkedIn!
Who is this for?
- Small business owners seeking to gain an understanding of LinkedIn best practices for business growth
- Social media marketers and managers looking to maximize their LinkedIn presence and following
- Individuals interested in learning LinkedIn for business marketing
What you'll learn
- Develop a presence for your business on the LinkedIn platform
- Drive engagement and attract new followers and customers using LinkedIn
- Incorporate a knowledge of LinkedIn best practices into inbound marketing campaigns
Includes
4 Lessons 10 Videos 3 Quizzes - 1 hr 32 min
Social Media
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Instructors
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Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
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Ty Heath
Ty is Director, Market Engagement, The B2B Institute @LinkedIn. Ty is passionate about connecting people with information needed to make intelligent decisions, scaling educational content to help marketers be more productive. Marketers benefit from Ty’s marketing experience at Google, consulting within IBM and leading her own B2B consulting practice. Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as…
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Lara Julio
Lara Julio is the Education and Engagement Manager, EMEA, for LinkedIn. Lara is a market engagement consultant with over 12 years’ experience in the technology and marketing sectors. She is passionate about how technology products can deliver on the promise of sustainable growth for brands. She has spent the last six years at LinkedIn, helping marketers, agencies, and their partners to unlock the full potential of the platform. Before LinkedIn Lara worked at both Microsoft and Skype, where she…
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Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.
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AJ Wilcox
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
Curriculum
The LinkedIn Basics to Set You Up for Success
Lesson - 31 min
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Driving LinkedIn Leads and Engagement
Lesson - 25 min
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All About LinkedIn Ads
Lesson - 32 min
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LinkedIn Marketing for Business Course Survey
Lesson - 5 min
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