Paid Media Training:

Paid Media Course: Digital Media Planning and Buying

FREE Course

Discover how to build highly effective paid media campaigns in HubSpot Academy’s Paid Media Course! Learn how to allocate budget, plan and optimize campaigns across various channels, and achieve maximum ROI. Gain valuable insights from industry experts! 

Who is this for?
  • Small business owners looking to level up their digital advertising strategies
  • Marketers seeking to specialize in paid media or grow their paid media skills
  • Individuals interested in learning how to build a successful paid media strategy
What you'll learn
  • Integrate paid media seamlessly into your inbound strategy
  • Learn effective budget allocation for paid media campaigns
  • Gain insider tips for planning, buying, and optimizing paid media efforts
Includes
  • 6 Lessons
  • 14 Videos
  • 1 Quiz
  • 1 hr 28 min
  • Social Media

Watch preview

Instructors

Photo of Corey Braccialini

Corey Braccialini

Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.

Photo of Meghan Keaney Anderson

Meghan Keaney Anderson

VP Marketing

Jasper

Meghan Keaney Anderson is a writer and marketing executive with twenty years of experience at the intersection of brand, product marketing and demand generation. She currently runs Marketing for Jasper, an AI copilot for marketing teams that want better outcomes not just faster outputs. Prior to Jasper, Meghan was in executive marketing roles at HubSpot and The Wanderlust Group. She helped HubSpot grow from a start-up to a publicly traded global company over the course of 10 years. Outside of…

Photo of Gaurav Nihalani

Gaurav Nihalani

Gaurav enjoys working with others who are passionate, confident, humorous and genuine. In his role at LinkedIn, he has the pleasure of working with many people fitting this description. His career consists of utilizing LinkedIn's robust data set and media platform to bring targeted audiences the content they care about.

Photo of Melissa McKay

Melissa McKay

Melissa McKay is the Director of Display at Booyah Advertising, a full service digital agency in Denver, Colorado. Melissa is the lead subject matter expert for the display channel, which, at Booyah, includes banner, video, native, audio, digital out of home, and paid email advertising. She is responsible for the thought leadership, strategic direction, training and onboarding of staff members, and application of learnings within display advertising. Originally hailing from Chicago, Illinois,…

Photo of Samantha Noble

Samantha Noble

Samantha Noble is the Founder of Biddable Moments, a Paid Media Consultancy Agency dedicated to helping brands and agencies increase their revenue through PPC and Paid Social. They have helped many brands across the UK and US including Tenpin, Roland Mouret, OKA, Leisure Jobs and the University of Southampton to name a few. She can often be found speaking at leading conferences across the world sharing her knowledge on all things paid media related. In 2019, she launched her first online course…

Photo of Tom Hammel

Tom Hammel

Tom became well acquainted with Wpromote while partnering with them as a Googler on profit-driven marketing. After spending six years building partnerships and sales revenue in Silicon Valley, he returned to his native SoCal to lead Wpromote's Paid Media teams. Tom is responsible for delivering fully-integrated, profit-driven advertising services across paid channels to accelerate bottom-line growth for clients. When he's not geeking out about customer lifetime value modeling, you'll find him…

Photo of Costas Tsiappourdhi

Costas Tsiappourdhi

Having joined Brainlabs in 2016 as part of an early iteration of the graduate scheme, Costas has moved from account manager, account director, strategy lead to Head of Strategy and Planning where he now acts to ensure Brainlabs' client strategies are best-in-class across the agency.

Photo of Kirk Williams

Kirk Williams

Kirk is the owner of ZATO, his Paid Search micro-agency of experts, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 4 years, and is known for his Ecommerce PPC articles across various industry publications. He is one of the revolving hosts of the weekly #PPCChat on Twitter, as well as an international conference speaker presenting on all things Paid Search (especially Shopping Ads). Kirk…

Photo of Faylís Matos

Faylís Matos

Faylis Matos is a Manager on the Customer Onboarding Team in North America. In addition to teaching, public speaking, film & video at HubSpot, she also leads several initiatives dedicated to employee growth, leadership development and building an inclusive company culture.

Photo of Richard Cliffton

Richard Cliffton

Rich is a Head of Biddable at Brainlabs, the smartest digital marketing agency in the world! He is responsible for a division of 50 paid social, search and programmatic display specialists, working on some really interesting clients such as F1 and Financial Times. His goal is to truly understand the challenges that his clients are facing, then build bespoke, cross-functional teams that can deliver real value to businesses. When he isn't marketing, he loves to DJ!

Curriculum

  • Fundamentals of Paid Media

    • Lesson
    • 9 min

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  • Thumbnail for Building a Paid Media Plan

    Building a Paid Media Plan

    • Lesson
    • 14 min

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  • Maximizing Your Media Buying Budget

    • Lesson
    • 20 min

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  • Using Reporting to Optimize Your Paid Media

    • Lesson
    • 17 min

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  • If, When, and How to Work With a Paid Media Agency

    • Lesson
    • 8 min

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  • Paid Media Course Next Steps

    • Lesson
    • 21 min

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Course transcript

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