FREE SALES ENABLEMENT
CERTIFICATION COURSE

In this self-paced, online course and exam, learn how to align marketing and sales for optimal efficiency. Bridge the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders.

Take an individual lesson featured in this course:

Measuring and Analyzing Your Content

This lesson will help you understand various content marketing performance metrics and data points to track and measure to see whether or no...

Marketing Intermediate
Introduction to Sales Enablement

What is sales enablement? And why is it important? In this lesson, you'll learn the basics of sales enablement and see a real-life example o...

Sales Intermediate
Aligning Your Teams Around a Unified Revenue Goal

For a business to grow, marketing and sales teams need to have the same definition of success. In this lesson, you'll learn how to create a ...

Sales Intermediate
Developing a Lead Qualification Framework

Inbound strategies fail when leads generated by the marketing team don’t match the expectations of the sales team. In this lesson, you'll le...

Sales Intermediate
Holding Your Teams Accountable With a Service Level Agreement

Having a unified goal and lead definition is great, but you need a system of accountability to make sure marketing and sales are both pullin...

Sales Intermediate
Maintaining Alignment With Smarketing Meetings

In-person meetings are a great way to keep people informed, but you’ll need more than just status updates to keep the sales and marketing te...

Sales Intermediate
Using Buyer Personas in Sales Enablement

If you try to accelerate your sales process without knowing who you're selling to, you might accelerate into a dead end. In this lesson, you...

Sales Intermediate
Using Jobs to Be Done in Sales Enablement

Knowing who you sell to is only have the battle. You need to understand why people buy from you. In this class, Clay Christensen of Harvard ...

Sales Intermediate
Creating a Hero Statement

Buyer personas define who you market to; Jobs to Be Done defines why people buy from you. In this lesson, you’ll learn how to combine the tw...

Sales Intermediate
The Power of Content in Sales Enablement

Content is a key piece of any sales enablement strategy. In this lesson, you’ll learn how to use content to increase your sales team’s effic...

Sales Intermediate
Aligning Your Business Around Content Creation

Sales enablement content starts with marketing and sales and becomes even more valuable when other teams are involved. In this lesson, you'l...

Sales Intermediate
Continuing Enablement After the Sale

If you know how to enable your sales team to sell more efficiently and at a higher velocity, why not enable your customers to succeed once t...

Sales Intermediate
Evaluating Sales Enablement Technology

Technology is an important part of any sales enablement strategy. In this lesson, you’ll learn how to identify your tech needs and strategic...

Sales Intermediate
  • We asked 28 successful business leaders how they get marketing and sales to work together. Their answers all focused on a central theme: sales enablement. The Sales Enablement Certification course is made up of 12 classes that are filled with clips from our interviews with these leaders and best practices that will transform the way your company approaches marketing and sales.

    Kyle Jepson

    Inbound Sales Professor

    HubSpot Academy

Ready to go? Let's do this:

  • 12

    Classes covering team alignment, revenue goals, sales enablement content, and technology.

  • 60

    Question exam. Get 45 questions correct to prove your mastery of sales enablement.

  • 137k

    Certified professionals that are transforming the way the world does business.

The benefits of learning sales enablement with HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital marketing and sales best practices.

Add a globally recognized certification to your resume and LinkedIn profile for free.

Develop a sales enablement strategy for your marketing team that delivers quantifiable business results.

Join a community.

Join more than 100,000 certified professionals who are transforming the way the world does business.

Get help on your latest sales enablement efforts by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

In this self-paced, online course and exam, learn how to align marketing and sales for optimal efficiency. Bridge the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

Create your free HubSpot Academy account to get started on this course: