HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.
3 lessons
15 videos
2 quizzes
1 hr 2 minutes completion time
In this free course, you’ll learn how search engines rank your content, how to measure the state of your current SEO, and how to figure out an approach to SEO that fits with your business’s needs. Plus, this course includes a workbook that helps you evaluate the state of your SEO authority and identify specific areas for improvement so you can give your website a better chance of ranking.
We also teach by example; learn all about the three major things HubSpot has done to increase our rank in search and dramatically increase organic traffic using our blog.
Meet your instructor: Matthew Howells-Barby is Director of Acquisition on HubSpot’s marketing team, and HubSpot’s in-house SEO expert. He is an award-winning digital marketing consultant, specializing in developing growth strategies for businesses of all sizes. He is also a regular columnist for a number of marketing publications, including Moz, Marketing Land, and Search Engine Journal.
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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!