SEO Training Course:
Building Sustainable Traffic for Business Growth in 2018

This introductory training will teach you how to build a Search Engine Optimization (SEO) strategy for your business, how to build links to your website, how to use blogging for SEO, and much more.

Course Curriculum
  • Getting your content to rank highly in search results depends predominantly on two things: one, improving discovery and relevance by creating lots of high-quality content on the topics you want to be known for; and two, building authority by getting lots of high-quality backlinks to your website.

    Matthew Howells-Barby

    Director of Acquisition


  • This SEO lesson was exactly what I needed. I've always used the library analogy when explaining SEO but this is more detailed, breaking it down. [...] Now I get it - discovery, relevance, and authority. Short lesson that didn't suck time out of the day, perfecto!

Taught by:

Matthew Howells-Barby
Director of Acquisition at HubSpot
Matthew Howells-Barby is Director of Acquisition on HubSpot’s marketing team, and HubSpot’s in-house SEO expert. He is an award-winning digital marketing consultant, specializing in developing growth strategies for businesses of all sizes. He is also a regular columnist for a number of marketing publications, including Moz, Marketing Land, and Search Engine Journal.

The benefits of learning SEO with HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest search engine optimization best practices and research.

Add a globally recognized training to your resume and LinkedIn profile for free.

Develop an SEO strategy that delivers quantifiable business results.

Join a community.

Join more than 137,000 certified professionals who are transforming the way the world does business.

Get help on your latest SEO initiative by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

This all-new learning track will teach you how to build an SEO strategy for your business, how to build links to your website, and how to use blogging for SEO.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

Create your free HubSpot Academy account to get started on this training: