YouTube Training:
YouTube Marketing Course: Grow Your YouTube Channel
FREE Course
Discover how to build your audience on the world’s second-largest search engine in HubSpot Academy’s YouTube Marketing course, taught by YouTube influencers and experts! Learn to create engaging, shareable, and SEO-friendly videos and monetize your channel through ads and promotions.
Who is this for?
- Social media marketers looking to upscale their YouTube marketing expertise
- Content creators and influencers looking to build their brand and grow a loyal following on YouTube
- Small business owners looking to enhance their business promotion through reaching a broad audience on YouTube
What you'll learn
- Grow your YouTube subscriber base and boost watch time to achieve long-term engagement
- Optimize your videos for search by strategically incorporating targeted keywords into file names, titles, descriptions, and scripts
- Win a loyal audience audience by creating YouTube content that educates, resonates, and entertains
Includes
6 Lessons 14 Videos 4 Quizzes - 2 hr 56 min
Social Media
Instructors
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Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
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Nick Nimmin
YouTube Influencer, YouTube and Video Tips by Nick Nimmin (771,000+ Subscribers) Nick helps content creators grow their brands and businesses using YouTube. On his personal YouTube channel, where he shares the tools, resources, and information video creators need to grow their presence online, he has grown his own subscriber base by over 335K subscribers, added tens of thousands of targeted readers to his email list, and turned his website TuberTools.com into a growing resource for the video ma…
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Amy Landino
YouTube Influencer, AmyTV (403,000+ Subscribers) Amy Landino is the award-winning host of AmyTV, a YouTube series dedicated to helping women go after the life they want. With millions of views and more than 300,000 subscribers, she is a leading authority on getting digital attention. Amy is a professional speaker, traveling the world to teach businesses how they can get the attention they deserve online and she shares her insights on this in her best-selling book Vlog Like a Boss: How to Kill I…
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Nelson Chacón Guzman
The lead content strategist for HubSpot’s corporate YouTube channel, Nelson Chacón Guzman is an expert in YouTube channel management and analytics. Prior to joining HubSpot, he managed 1A Auto’s YouTube channels, growing their subscriber base from 300,000 in 2016 to million in 2020. Nelson holds a bachelor’s in Industrial Design from La Universidad Jorge Tadeo Lozano Bogotá, and is completing his master’s in Digital Media Management at Northeastern University in Boston.
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Ben Uyeda
YouTube Influencer, HomeMade Modern (1.4+ Million Subscribers) Ben Uyeda stepped away from the award-winning architecture firm he co-founded, as well as an Ivy League teaching position, to develop media companies that deliver affordable designs to the masses. In the last five years, Ben’s design ideas have reached more than 50 million people and the free designs he gives away are being built on six different continents. Despite the populist and affordable nature of his work, Ben’s designs have …
Curriculum
Welcome to the YouTube Marketing Course
Lesson - 8 min
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YouTube Strategy: Making the Most of YouTube's Platform and Algorithm
Lesson - 23 min
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How to Create an Optimized YouTube Channel
Lesson - 38 min
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How to Create High-Performing Video Content on YouTube
Lesson - 52 min
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Scaling Your YouTube Channel: YouTube SEO and More
Lesson - 46 min
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YouTube Marketing Course Next Steps
Lesson - 10 min
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