YouTube Training:

YouTube Marketing Course: Grow Your YouTube Channel

FREE Course

Discover how to build your audience on the world’s second-largest search engine in HubSpot Academy’s YouTube Marketing course, taught by YouTube influencers and experts! Learn to create engaging, shareable, and SEO-friendly videos and monetize your channel through ads and promotions. 

Who is this for?
  • Social media marketers looking to upscale their YouTube marketing expertise
  • Content creators and influencers looking to build their brand and grow a loyal following on YouTube
  • Small business owners looking to enhance their business promotion through reaching a broad audience on YouTube
What you'll learn
  • Grow your YouTube subscriber base and boost watch time to achieve long-term engagement
  • Optimize your videos for search by strategically incorporating targeted keywords into file names, titles, descriptions, and scripts
  • Win a loyal audience audience by creating YouTube content that educates, resonates, and entertains
Includes
  • 6 Lessons
  • 14 Videos
  • 4 Quizzes
  • 2 hr 56 min
  • Social Media

Instructors

Photo of Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Photo of Nick Nimmin

Nick Nimmin

YouTube Influencer, YouTube and Video Tips by Nick Nimmin (771,000+ Subscribers) Nick helps content creators grow their brands and businesses using YouTube. On his personal YouTube channel, where he shares the tools, resources, and information video creators need to grow their presence online, he has grown his own subscriber base by over 335K subscribers, added tens of thousands of targeted readers to his email list, and turned his website TuberTools.com into a growing resource for the video ma…

Photo of Amy Landino

Amy Landino

YouTube Influencer, AmyTV (403,000+ Subscribers) Amy Landino is the award-winning host of AmyTV, a YouTube series dedicated to helping women go after the life they want. With millions of views and more than 300,000 subscribers, she is a leading authority on getting digital attention. Amy is a professional speaker, traveling the world to teach businesses how they can get the attention they deserve online and she shares her insights on this in her best-selling book Vlog Like a Boss: How to Kill I…

Photo of Nelson Chacón Guzman

Nelson Chacón Guzman

The lead content strategist for HubSpot’s corporate YouTube channel, Nelson Chacón Guzman is an expert in YouTube channel management and analytics. Prior to joining HubSpot, he managed 1A Auto’s YouTube channels, growing their subscriber base from 300,000 in 2016 to million in 2020. Nelson holds a bachelor’s in Industrial Design from La Universidad Jorge Tadeo Lozano Bogotá, and is completing his master’s in Digital Media Management at Northeastern University in Boston.

Photo of Ben Uyeda

Ben Uyeda

YouTube Influencer, HomeMade Modern (1.4+ Million Subscribers) Ben Uyeda stepped away from the award-winning architecture firm he co-founded, as well as an Ivy League teaching position, to develop media companies that deliver affordable designs to the masses. In the last five years, Ben’s design ideas have reached more than 50 million people and the free designs he gives away are being built on six different continents. Despite the populist and affordable nature of his work, Ben’s designs have …

Curriculum

  • Thumbnail for Welcome to the YouTube Marketing Course

    Welcome to the YouTube Marketing Course

    • Lesson
    • 8 min

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  • Thumbnail for YouTube Strategy: Making the Most of YouTube's Platform and Algorithm

    YouTube Strategy: Making the Most of YouTube's Platform and Algorithm

    • Lesson
    • 23 min

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  • Thumbnail for How to Create an Optimized YouTube Channel

    How to Create an Optimized YouTube Channel

    • Lesson
    • 38 min

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  • Thumbnail for How to Create High-Performing Video Content on YouTube

    How to Create High-Performing Video Content on YouTube

    • Lesson
    • 52 min

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  • Thumbnail for Scaling Your YouTube Channel: YouTube SEO and More

    Scaling Your YouTube Channel: YouTube SEO and More

    • Lesson
    • 46 min

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  • Thumbnail for YouTube Marketing Course Next Steps

    YouTube Marketing Course Next Steps

    • Lesson
    • 10 min

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Course transcript

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