HubSpot Academy Courses & Certifications

This certification course consists of lessons that span the four stages of the inbound methodology. From attracting to converting to closing and delighting your customers, this course covers the basics of what inbound is all about. The Inbound Certification features HubSpot executives and leadership teaching you how to run an inbound business, from marketing to sales to services.

2.4 million emails are sent every second worldwide, but most of them are never opened. This advanced email marketing training course will teach you how lifecycle marketing, segmentation, email design, deliverability, analytics and optimization come together to create an email marketing strategy that grows your business, and your career.

The set of lessons in this certification course will take you on a tour of inbound marketing, so you can begin building your inbound marketing strategy. You'll learn different inbound marketing techniques that range from creating content, using social promotion, converting and nurturing leads, and all the way to marketing to your customers.

This course will teach you how to build scalable, repeatable processes for creating and promoting content that converts into leads and new customers. If you're creating content or managing content creators - this course will give you expert tactics for efficiently building your content library, and extracting more value from every content asset you create.

This certification course will teach you the inbound knowledge and technical skills you'll need to master inbound and the HubSpot software. The HubSpot Marketing Software Certification course covers the major concepts of the inbound methodology, and how to use HubSpot to execute an inbound marketing strategy that enables consistent and predictable demand for your business.

The Sales Enablement Certification will teach you how to develop a marketing-driven sales enablement strategy. This course was designed with marketing managers in mind, but other marketers as well as sales leaders can benefit from learning the principles involved in this approach to sales enablement. This course is made up of 12 classes and a 60-question exam.

This training course will teach you how to use HubSpot CRM and the core features of HubSpot Sales to execute a high-performing inbound sales strategy like a pro. Say goodbye to the manual tasks and confusing features of most customer relationship management systems! In this course, we're going to make you an expert.

Free Tools

• HubSpot Free CRM
• HubSpot Sales Free

The Inbound Sales Certification course covers the basics of an inbound approach to sales. This course is for individual sales reps who are looking for actionable tips to use in their next call or meeting. You’ll learn how to identify new prospects, connect with them, explore their needs, and advise them on a path forward.

In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. This includes video training, tools, quizzes, and templates to help you develop a strategy, build a launch pad website, and implement data-driven continuous improvement.

The course is made up of seven lessons and a 55-question exam. In addition to the content, you’ll gain access to our global GDD Slack community, where you can ask questions and collaborate with the instructors and thousands of GDD practitioners.