Digital Advertising has become one of the most powerful ways for companies to reach new customers and ensure existing customers keep coming back.
Companies have revamped their marketing strategies entirely to revolve around new ways to reach customers. Whether it is social media or targeted advertising, today's students have to understand how to reach the modern consumer.
This course will present an in-depth overview of creating an effective digital advertising strategy. Students will learn the intricacies of a successful digital advertising campaign, incorporating various aspects like the buyer's journey, various types of ad targeting, and content creation to support a digital advertising campaign.
There is tremendous value in understanding why businesses are paying so much more attention to the digital environment. Teach your students the keys to digital advertising with our Digital Advertising syllabus, curated by education professionals focused on giving your students a strong foundation in today's modern marketing space.
HubSpot's Education Partner Program provides educators from around the world with access to HubSpot's Enterprise software to use in the classroom for free!