Level Up! HubSpot Student Marketing Competition

In November 2022, 70+ students from across the United States competed in HubSpot's first marketing simulation competition! Learn more about our winners and check back for updates on future competitions!
Group of a students studying in the university library

Level Up! HubSpot Student Marketing Competition

In November 2022, 70+ students from across the United States competed in HubSpot's first marketing simulation competition! Learn more about our winners and check back for updates on future competitions!
Group of a students studying in the university library

Competition Overview

A chance for students to put their marketing skills to the test! 

Level Up is a virtual marketing simulation competition for undergraduate college and university students! This competition provides an opportunity for students to work together in teams to develop a successful marketing and business strategy using Hubro's Marketing Simulation.

During our 2022 competition, teams of up to 4 students competed against other teams from across the United States to analyze the market, design products, manage promotion and distribution, set prices, and invest in technologies to create equity in their virtual business. Teams also completed a written exercise focused on developing content offers with the theories of Inbound Methodology in mind. 

This competition provided an excellent opportunity for students with an interest or academic background in principles of marketing, marketing management, marketing strategy, and entrepreneurship to compete for prizes and practice their marketing skills in a realistic scenario. 

  • It was very interactive and so much fun. There were so many different things to look at and make decisions about; it really was anyone's game. Personally, I love looking at data analytics to create marketing strategies, so this competition fit really well with my interests.

  • I really liked being able to collaboration with my team and bounce ideas off of one another trying to assume what our competitors were doing, etc.

  • Before the simulation I didn't know what to expect. After I tested the simulation, I was not expecting it to be so fast paced. That's what made it super exciting!

  • SO MUCH FUN!!! Please do this again, it was the highlight of my month.

  • It was very interactive and so much fun. There were so many different things to look at and make decisions about; it really was anyone's game. Personally, I love looking at data analytics to create marketing strategies, so this competition fit really well with my interests.

  • I really liked being able to collaboration with my team and bounce ideas off of one another trying to assume what our competitors were doing, etc.

  • Before the simulation I didn't know what to expect. After I tested the simulation, I was not expecting it to be so fast paced. That's what made it super exciting!

  • SO MUCH FUN!!! Please do this again, it was the highlight of my month.

  • It was very interactive and so much fun. There were so many different things to look at and make decisions about; it really was anyone's game. Personally, I love looking at data analytics to create marketing strategies, so this competition fit really well with my interests.

  • I really liked being able to collaboration with my team and bounce ideas off of one another trying to assume what our competitors were doing, etc.

  • Before the simulation I didn't know what to expect. After I tested the simulation, I was not expecting it to be so fast paced. That's what made it super exciting!

  • SO MUCH FUN!!! Please do this again, it was the highlight of my month.

2022 Competition Winners

HubSpot Video

2022 Winner Announcement

See our winner's reactions and hear what strategies they used to excel in this year's competition! 

Special thank you to Esme Brandal-Canns, International Higher Education Consultant from Hubro Education who supported our competition and shared feedback with our winning teams. 

First Place Winners
First Place - Sam Houston State University 
2-Dec-14-2022-06-29-04-3772-PM
Second Place - Cornell University/Emory University
3-Dec-14-2022-06-29-32-0683-PM
Third Place
Suffolk University

Superlative Awards

Highest Scoring Individual Competitor 

Colby Wynn 
University of Southern Mississippi 

Best Company Brand

Tiana Ly, Fiona Affronti, Jeffrey Mun
University of California Santa Barbara 

 

Highest Scoring Written Exercise 

Linh An, Jamie Lee, Melissa Tran, Cynthia Liang
University of Southern California Santa Barbara 

"Comeback Kids"
Strongest Improvement Over the Course of the Competition 

Benjamin Li, Jena Lakhani, Arianna Fuentes, Dhanu Navaneethan
University of Texas Austin 

Sponsors

  • EPP Logo 2022_Trans
  • Hubro Education Logo
  • EPP Logo 2022_Trans
  • Hubro Education Logo
  • EPP Logo 2022_Trans
  • Hubro Education Logo

Frequently Asked Questions