HubSpot Education Partner Program - Digital Advertising Syllabus

Teach your students digital advertising for today’s world.

Digital advertising is one of the most powerful ways for companies to reach new audiences and keep existing customers coming back. In an era of AI-powered platforms, short-form video, and privacy-first targeting, marketing strategies are constantly evolving to meet customers where they are. Whether it’s social media, creator partnerships, or personalized, data-driven campaigns, today’s students need to understand how to connect with the modern consumer across a rapidly changing digital landscape.

What will you find in the digital advertising syllabus?
- Recommended certifications and readings
- Class presentations
- Lesson plans
- Worksheets, activities, and assignments
- Real-world examples and case studies

This course will present an in-depth overview of creating an effective digital advertising strategy. Students will learn the intricacies of a successful digital advertising campaign, incorporating various aspects like the buyer's journey, various types of ad targeting, and content creation to support a digital advertising campaign.

There is tremendous value in understanding why businesses are paying so much more attention to the digital environment. Teach your students the keys to digital advertising with our Digital Advertising syllabus, curated by education professionals focused on giving your students a strong foundation in today's modern marketing space.

Over 2,700 professors are already part of HubSpot's Education Partner Program

HubSpot's Education Partner Program provides educators from around the world with access to HubSpot's Enterprise software to use in the classroom for free!

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Digital Advertising Syllabus

Teach your students digital advertising for today’s world.

What will you find in the digital advertising syllabus?

What Will Students Learn?

Over 2,700 professors are already part of HubSpot's Education Partner Program