HubSpot Education Partner Program

Teach Your Students about SEO & AEO

One of the keys to growing a small business today is a strong search strategy that combines traditional SEO with Answer Engine Optimization (AEO). Showing up in search results and in AI-powered answers can be critical to running, promoting, and scaling a business in 2026. Our syllabus covers the fundamentals of SEO and introduces the fundamentals of AEO, guiding students through the key skills, tools, and frameworks they need to understand how to make their content discoverable across search engines and AI answer experiences.

What you'll find in this syllabus:
- Recommended certifications and readings
- Class presentations
- Lesson plans
- Worksheets, activities, and assignments
- Real-world examples and case studies

A strong search strategy is often the backbone of effective digital and content marketing. Creating great content and campaigns is only half the battle making sure the right people can actually discover that content through search is the other half. In 2026, that means thinking about both traditional SEO and Answer Engine Optimization (AEO) for AI-powered results.

Teach students the core principles of SEO and AEO and the role they play in growing and promoting businesses of all sizes.
This syllabus covers SEO KPIs, search engine results pages (SERPs), keyword research, search authority, and more to help students build content that performs across search engines and AI answer experiences.

Over 2,700 professors are already part of HubSpot's Education Partner Program

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SEO & AEO Lesson Plan

Teach Your Students about SEO & AEO

What you'll find in this syllabus:

What will students learn?

Over 2,700 professors are already part of HubSpot's Education Partner Program