HubSpot Education Partner Program - Social Media Syllabus

Teach your students social media marketing strategy.

In a world of AI, endless content, and evolving buyer behavior, reaching everyone isn’t the goal. Reaching the right people is. How can an entire company align around attracting, converting, closing and delighting the right group of people? The answer is Buyer Personas.

Buyer personas are semi-fictional, generalized representations of your ideal customers. Personas help everyone at a business from marketing, sales, product, and services internalize the ideal customer they’re trying to attract, and relate to their customers as real humans.

What will you find in the social media syllabus?
- Recommended certifications and readings
- Class presentations
- Lesson plans
- Worksheets, activities, and assignments
- Real-world examples and case studies

This syllabus will present an in-depth overview of creating an effective social media strategy. It will focus on four primary areas:

Research
Planning and strategy
Implementation
Measurement

Likes and views don’t magically turn into revenue. Businesses must harness social media to attract, convert, close and delight customers and turn them into promoters. Whether you end up using social media professionally or personally, there is tremendous value in understanding why businesses are on social and how they use it to generate revenue.

Over 2,700 professors are already part of HubSpot's Education Partner Program

HubSpot's Education Partner Program provides educators from around the world with access to HubSpot's Enterprise software to use in the classroom for free!

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Social Media Syllabus

Teach your students social media marketing strategy.

What will you find in the social media syllabus?

What will Students Learn?

Over 2,700 professors are already part of HubSpot's Education Partner Program