HubSpot Examples

Blog - The Naked Eye

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Built By

Brite Kite Marketing is an inbound marketing agency based in Sydney, Australia. They specialize in highly targeted lead generation strategies for the B2B and B2-Professional Services providers. 

Best Practices

  1. Educational

  2. One topic per blog post

  3. Attention grabbing title with long tail keyword

  4. Keywords placed naturally in body, headings, alt text, meta description

  5. Proper formatting (whitespace, images, bolding, subheads, numbers, bullets)

  6. Compelling, relevant CTA 

  7. Social sharing options

Above & Beyond

  1. Engaging featured image

  2. Properly targeted to a buyer persona

  3. Content is engaging and clear

  4. 1-2 universally appealing CTAs in blog sidebar

Customer

The Naked Eye

Industry

Medical & Wellness

Purpose

To attract and convert the ideal buyer at the top-of-the-funnel.

Methodology Stage

Attract