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INBOUND 2018 Tickets On Sale Now!
One topic per blog post
Attention grabbing title with long tail keyword
Keywords placed naturally in body, headings, alt text, meta description
Proper formatting (whitespace, images, bolding, subheads, numbers, bullets)
Compelling, relevant CTA
Social sharing options
Engaging featured image
Properly targeted to a buyer persona
Content is engaging and clear
1-2 universally appealing CTAs in blog sidebar