HubSpot Examples

Blog - Outdoor Elegance

Best Practices

  1. Educational
  2. One topic per blog post
  3. Clear title under 55 characters and with one long-tail keyword
  4. Keywords placed naturally in headers and body
  5. Proper formatting
  6. Relevant and educational CTA at the bottom of the post
  7. Social sharing options
  8. Engaging featured image

Above & Beyond

  1. Properly targeted to their buyer persona(s)
  2. Content is engaging and clear
  3. Has 1-2 CTAs on blog sidebar

Customer

Outdoor Elegance

Industry

Manufacturing Industry

Purpose

To turn strangers who are looking for general charcoal grilling information into visitors who are looking to research specific features of high-end charcoal grill brands.

Methodology Stage

Attract