HubSpot Examples

Blog - Runnymede Capital Management

Best Practices

  1. Educational
  2. One topic per blog post
  3. Clear title under 55 characters and with one long-tail keyword
  4. Keywords placed naturally in headers and body
  5. Proper formatting
  6. Relevant and educational CTA at the bottom of the post
  7. Social sharing options
  8. Engaging featured image

Above & Beyond

  1. Properly targeted to their buyer persona(s)
  2. Content is engaging and clear
  3. Has 1-2 CTAs on blog sidebar

Customer

Runnymede Capital Management

Industry

Financial Services

Purpose

To attract organic traffic for a specific keyword topic relevant to our persona.

Methodology Stage

Attract