HubSpot Examples

Blog - Votility

Best Practices

  1. Educational
  2. One topic per blog post
  3. Clear title under 55 characters and with one long-tail keyword
  4. Keywords placed naturally in headers and body
  5. Proper formatting
  6. Relevant and educational CTA at the bottom of the post
  7. Social sharing options
  8. Engaging featured image

Above & Beyond

  1. Properly targeted to their buyer persona(s)
  2. Content is engaging and clear
  3. Has 1-2 CTAs on blog sidebar

Customer

Votility

Industry

Software Companies

Purpose

To champion the use of social media in increasing member engagement and building organizational cohesiveness. This blog post links an aspect of the company's product (online advocacy/marketing) with customers' goal of strengthening relationships.

Methodology Stage

Attract