HubSpot Examples

Email - Dragon Wealth

email-example-dragon-wealth-b2b.png

Benchmark Data

  1. Open Rate: This email was sent to 766 contacts and was opened by 193, for an open rate of 25.4%
  2. Click Rate: This email had a click-through rate of 7.5%
email-example-dragon-wealth-b2b-results.png

Best Practices

  1. Includes intended action

  2. Segmented recipient list

  3. Consistent From Name & Email

  4. Actionable language

  5. Clear and compelling subject line

  6. Brief (less than 200 words)

  7. Concise signature

  8. Test send internally

  9. Analyze with metrics

Above & Beyond

  1. Personalization tokens

Customer

Dragon Wealth

Industry

Finance & Insurance

Purpose

This newsletter drives engagement on the blog for existing contacts.

Methodology Stage

Attract

Benchmark Data

  1. Open Rate: This email was sent to 766 contacts and was opened by 193, for an open rate of 25.4%
  2. Click Rate: This email had a click-through rate of 7.5%
email-example-dragon-wealth-b2b-results.png