HubSpot Examples

Email - Hyrell

hyrell-numbers-email.png

Benchmark Data

  1. Email open rate: 58.06%
  2. Email click-through rate: 15.08%
hyrell_results.png

Best Practices

  1. Includes intended action (CTA/link)
  2. Segmented recipient list
  3. Personalization
  4. Consistent "from name" & "from email"
  5. Actionable language
  6. Clear and compelling subject line
  7. Brief (less than 200 words)
  8. Concise signature
  9. Test send internally
  10. Analyze with metrics

Above & Beyond

  1. Hyper-segmented lists

Customer

Hyrell

Industry

Software Companies

Purpose

To collect their leads thoughts on a specific topic, allowing them to better understand their buyer personas challenges. With this email, Hyrell is able to nurture leads more effectively and close more leads into customers.

Methodology Stage

Close

Benchmark Data

  1. Email open rate: 58.06%
  2. Email click-through rate: 15.08%
hyrell_results.png