HubSpot Examples

Email - Hytrol

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Benchmark Data

  1. Email open rate: 63.41%
  2. Email click-through rate: 34.96%
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Best Practices

  1. Includes intended action (CTA/link)
  2. Segmented recipient list
  3. Personalization
  4. Consistent "from name" & "from email"
  5. Actionable language
  6. Clear and compelling subject line
  7. Brief (less than 200 words)
  8. Concise signature
  9. Test send internally
  10. Analyze with metrics

Above & Beyond

  1. Hyper-segmented lists

Customer

Hytrol

Industry

Manufacturing Industry

Purpose

To inform their leads about the new Capabilities Catalog availability. With this email, Hytrol is able to nurture those leads who would like a printed copy of the new catalog, allowing them to close more leads into customers.

Methodology Stage

Close

Benchmark Data

  1. Email open rate: 63.41%
  2. Email click-through rate: 34.96%
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