HubSpot Examples

Landing Page - AllWeather Contractors

AllWeather Landing Page

Benchmark Data

  1. New Leads Generated: 25 brand new contacts were generated from this landing page. There have been 51 total submissions.
  2. Submissions Rate: From March 2014 through July 2014, this page has an average submissions rate of 43.59% and a new contacts rate of 21.37%.
AllWeather-Landing-Page-Results.jpg

Best Practices

  1. Clear, concise, compelling headlines
  2. Sentences (1-3) about offer value
  3. Bullet points (1-3) about offer content
  4. Short form (3-7 relevant fields)
  5. Content above the fold
  6. No menu navigation or links
  7. Relevant image
  8. Redirects to a thank you page

Above & Beyond

  1. Smart form fields
  2. Consistent and engaging text
  3. Company logo
  4. Form mirrors the offer's value

Customer

AllWeather Contractors

Industry

Manufacturing Industry

Purpose

To convert visitors who are interested in HVAC systems for their home into leads who may be considering buying a unit.

Methodology Stage

Convert

Benchmark Data

  1. New Leads Generated: 25 brand new contacts were generated from this landing page. There have been 51 total submissions.
  2. Submissions Rate: From March 2014 through July 2014, this page has an average submissions rate of 43.59% and a new contacts rate of 21.37%.
AllWeather-Landing-Page-Results.jpg