HubSpot Examples

Landing Page - PlannerTuts

PlannerTuts Landing Page

Benchmark Data

  1. New Leads Generated: 251 brand new contacts were generated from this landing page. There have been 607 total submissions.
  2. Submissions Rate: From August 2013 through June 2014, this page has an average submissions rate of 50.79%.
PlannerTuts-Landing-Page-Results.jpg

Best Practices

  1. Clear, concise, compelling headlines
  2. Sentences (1-3) about offer value
  3. Bullet points (1-3) about offer content
  4. Short form (3-7 relevant fields)
  5. Content above the fold
  6. No menu navigation or links
  7. Relevant image
  8. Redirects to a thank you page

Above & Beyond

  1. Smart form fields
  2. Consistent and engaging text
  3. Company logo
  4. Form mirrors the offer's value

Customer

PlannerTuts

Industry

Technology Industry

Purpose

To generate leads who are interested in learning more about Primavera P6. Leads that download this information are indicating interest in better management of their project schedules.

Methodology Stage

Convert

Benchmark Data

  1. New Leads Generated: 251 brand new contacts were generated from this landing page. There have been 607 total submissions.
  2. Submissions Rate: From August 2013 through June 2014, this page has an average submissions rate of 50.79%.
PlannerTuts-Landing-Page-Results.jpg