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HubSpot x California Workforce Accelerator Marketing AI Micro-Internship Program

Receive free Marketing Hub & Content Hub Professional Trials and work with a trained student to create AI-powered marketing campaigns!

Overview

The HubSpot x California Workforce Accelerator Marketing AI Micro-Internship Program, created in collaboration with the California Workforce Accelerator, is an applied-learning development program designed to support aspiring marketing professionals and eligible HubSpot customers. Students studying at California Community Colleges will be selected to participate in an 8-week bootcamp-style training program focused on using HubSpot's AI tools to create professional marketing campaigns. After completing training, students will be matched with a HubSpot customer (like you!) to complete a short-term (30-hour) micro-internship project with you and your team.

Client projects give students an opportunity to teach customers how to leverage HubSpot's Content Hub and Marketing Hub Professional AI tools, including Brand Voice, Content Remix, Breeze Copilot and Breeze Agents, to design a library of resources that enhance marketing campaigns and automation within HubSpot. All participating customers will receive free Marketing Hub and Content Hub Professional Trials ($500 value) for the duration of the project. Students receive a $1,000 program stipend for successful completion of the program.

In Partnership With:

Program Details & Structure

Each customer is matched with one student for the duration of the micro-internship project. An assigned representative from your company must be available to support your student over the course of the full 4-week project period. Customers should expect to dedicate 1-2 hours per week to meeting with their assigned students and supporting the project. Clients and students will be provided with milestones, a program guide, and other resources to ensure that projects are on track.

Key Program Dates


March 24, 2025	Customer Application Deadline
March 25 - 28, 2025	Application Review & Decision Notifications
March 31, 2025	Student Training Begins (4 weeks)
April 14, 2025	Customer Orientation Webinar Time: 3:00 - 4:30pm ET
April 28, 2025	Micro-Internship Projects Begin (4 weeks) Customers are required to meet with their student for a kickoff call, final presentation call, and at least once per week for the duration of the project period.
May 23, 2025	Micro-Internship Projects End All projects must be completed by this date

To participate in this program, HubSpot customers (including Solutions Partners and Providers) must:

Have an active HubSpot Marketing Hub Starter, Marketing Hub Professional, Marketing Hub Enterprise or Starter Suite bundle subscription and NOT be a subscriber of Content Hub Professional and Enterprise. (Other Hubs can be of any tier)
Be based in North America. (Students will be based in the US and working remotely from a US timezone.)
Be interested in exploring Content Hub Professional tier AI tools to support your business needs.
Be enthusiastic about working with and supporting a trained student from Calbright College or another California Community College. Students will be based in the US and working remotely from the Pacific Timezone.
Be available for the 4-week program project period and attend the customer orientation webinar.

Before being matched with a student, HubSpot customers are expected to:

Select a representative from their business to be the primary point of contact for the student during the project period.
Understand that the primary purpose of this program is for students to leverage their training with HubSpot during their micro-internship with you and use their newly acquired skills in Content Hub Professional to demonstrate how AI tools can be leveraged within a business's overall marketing strategy.
Meet the client requirements outlined in the project description (link to be updated)

During the customer project period, HubSpot customers are expected to:

Be available during the full 4-week project period and hold one synchronous meeting a week with their student. Customers should expect to commit at least 6-10 hours over the course of the 4-week period.
Provide students with brand guidelines and other materials to support their work.
Avoid having students work outside of the project scope, making sure that they can focus primarily on completing the project with the tools they were trained on.

Before participating in the HubSpot x California Workforce Accelerator Marketing AI Micro-Internship Program, students are expected to:

Have some prior experience with HubSpot through their California Community College courses or professional experience.
Complete 20 hours of online training led by HubSpot and AI industry experts.
Have an interest in learning industry best practices on how to successfully leverage HubSpot's AI tools.
Complete HubSpot's Marketing Software Certification.

During the customer projects, students are expected to:

Complete 30 hours of work over 4 weeks to complete their client project.
Proactively communicate with their customer to provide project updates and ask for support.
Utilize office hours hosted by HubSpot and AI instructors for project support.
Gain valuable work experience and be able to communicate the potential and value of HubSpot's AI tools to their clients.

Project Description

AI-Assisted Marketing Campaign Creation

The client project allows students to gain hands-on experience implementing marketing strategies and using AI-powered tools to design marketing campaign assets that drive results. Students will create AI-enabled and non-AI-enabled marketing content using HubSpot’s Advanced AI tools. The assets will align with a conversion pathway that clients will use to launch their campaigns with their students.

Review the Project Description

Copy of Updated 2022 - HubSpot Academy - Carousel Ad Design (1)-1

Program Benefits

Free Program

All costs are covered by HubSpot and our program partners! This includes the student stipend for successful program completion and FREE Marketing Hub and Content Hub Professional trials for the duration of the program.

Skilled Marketing Support

This program provides your team with hands-on, customized support from trained students who are eager to demonstrate their Marketing AI skills and make a positive impact on your team.

Customized Support

Students will collaborate with their clients to thoroughly understand their business goals, products, and target audiences and use this information to do research and create assets that provide immediate value.

Develop Future Leaders

Support the career development of students from traditionally underrepresented communities in the workforce by providing them with valuable, paid, hands-on work experience.

Frequently Asked Questions

Yes! All costs including the student stipend for the successful completion of their project, and a Content Hub Professional trial during the duration of the program, are covered! All payroll and HR responsibilities are handled by our partner Parker Dewey.

After the program you will have the opportunity to upgrade your current HubSpot subscription to include Content Hub Professional to continue utilizing the resources your trained student kick-started on behalf of your business. A HubSpot representative will support you after the program.

After receiving your application, our team will follow up to confirm your eligibility.

Questions can also be sent to microinternships@hubspot.com

All undergraduate and graduate students in this program are pursuing a diploma from Calbright College or an institution within the California Community College system and have been exposed to HubSpot through their coursework.

Participating students complete 3 weeks (15 hours) of live, online training led by HubSpot and AI industry experts, and complete HubSpot's Marketing Software Certification. Expert facilitators have built a scaffolded curriculum to ensure that students are able to complete their client projects.

Students will receive training from HubSpot and AI industry experts. Students then gain valuable hands-on experience applying their skills with a HubSpot customer and are compensated for their work.

This program has the added benefit of tackling the issues of unpaid student labor, which exacerbate inequalities related to the representation of different racial groups and genders within our workforce. By offering short-term, paid opportunities to students eager to network and work hard - regardless of geography - this program serves as a solution to bridge the opportunity gap and enables any college student to gain valuable experience in working with HubSpot's AI tools.

Terms and Conditions

Please note that the student undertaking a micro-internship with you is independent of HubSpot. In participating in this program, it is your responsibility to vet the student you are assigned, and determine the manner in which they work with you. This includes ensuring you have confidentiality terms in place with the student, such as an NDA. HubSpot is not liable for any actions, errors, or omissions of the students participating in this program. See below for the full terms.

Eligibility and Participation To participate in this micro-internship program (the “Program”), HubSpot Customers (including Solutions Partners and Providers) must:

Have an active HubSpot Marketing Hub Starter, Marketing Hub Professional, Marketing Hub Enterprise or Starter Suite bundle subscription and NOT be a subscriber of Content Hub Professional and Enterprise. (Other Hubs can be of any tier)
Be based in North America. (Students will be based in California and working remotely from the Pacific Timezone.
Be interested in exploring Content Hub Professional AI tools to support your business needs.
Be enthusiastic about working with and supporting a trained student from Calbright College or another California Community College.
Be available for the full 4-week duration of the program's project period and attend the customer orientation webinar.

Interested Customers must register by 5pm ET on March 24. 2025.

2. Program Structure

Customers selected to participate will be notified via email between March 25-27, 2025.
Part 1: Student Training - For 4 weeks, students will participate in hands-on training with industry experts to learn to build compelling marketing campaigns using AI tools within HubSpot and HubSpot's Marketing & Content Hub Professional tier tools.
Part 2: Customer Projects - Selected customers are matched with a single trained student to host them for a micro-internship project.
Students will work with their client to complete a 30-hour, applied learning micro-internship project over the course of 4 Customer Project weeks.
Customers should expect to spend a total of 6-10 hours meeting with their student to provide support during the project. There will be a required kickoff meeting and a meeting for students to present their work.
You and the student will receive checkpoint lists and resources to ensure program milestones are met.

Program Outcomes

The primary goal is for students to apply their HubSpot training and demonstrate the use of Content Hub Professional AI tools for your business in the delivery of the project during the micro-internship with you.
HubSpot makes no guarantee as to the outcome of the Program.

Privacy and Communication

For more information, refer to HubSpot's Privacy Policy.

Disclaimer

TO THE EXTENT PERMITTED BY LAW, IN NO EVENT WILL HUBSPOT OR ITS AFFILIATES BE LIABLE TO YOU, THE CUSTOMER, IN CONNECTION WITH YOUR PARTICIPATION IN THIS PROGRAM.
Customers engage with students at their own risk. HubSpot accepts no liability for any actions, outcomes, or results stemming from the student or the student's work during the Program’s micro-internship project with you.

Contact Information

For any questions regarding the program, participants can reach out to microinternships@hubspot.com.

Governing Law (without reference to conflicts of laws) and Jurisdiction

Laws of the Commonwealth of Massachusetts, U.S.A. with exclusive jurisdiction in the courts of Boston, Massachusetts, U.S.A.

By participating in this Program, Customers acknowledge and agree to these Terms.