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Headshot of Alexandra Paquette

Alexandra Paquette

Director, HubSpot Projects Team, SmartBug Media

HubSpot Marketing HubHubSpot Sales HubHubSpot Service HubHubSpot CRMHubSpot Content HubHubSpot Operations Hub
EnglishFrench

Energetic senior strategist with strong functional knowledge of HubSpot to help companies solve complex problems.

Combining over 10 years experience in digital project management, I possess exceptional drive, strong communication skills, and a firm commitment to ethical, sustainable, and equitable business practices in every project, program, or team I manage.

I am dedicated to helping organizations in their growth endeavors by offering customized guidance for complex and extensive CRM implementations, all while emphasizing the importance of organizational alignment. This entails a thorough comprehension of business needs and processes, allowing me to leverage my HubSpot knowledge to set up, configure, and optimize the HubSpot platform for day-to-day usability. Moreover, I place considerable emphasis on demonstrating the significance of data hygiene and operational optimization to ensure favorable outcomes both quantitatively and qualitatively.

My expertise encompasses:
SalesOps, MarOps, RevOps, HubSpot Onboarding & Implementations, Training, Inbound Methodologies, Business Process Automation, Data Imports and CRM Project Management.

My top three human skills are:
Analytics skills → contribute to my proficiency in navigating between strategic thinking and tactical execution.
Forward-thinking mindset → identifying blind spots and making recommendations based on experience, insights, and functional capabilities.
Effective communication → with the ability to influence, earn trust, drive alignment, and bring everyone along the journey.

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