HubSpot x Generation Sales Micro-Internship Program

Overview

The HubSpot x Generation Sales Micro-Internship Program is a workforce development program designed to support aspiring sales professionals and HubSpot customers. Participating students receive 5-weeks (175 hours) of SaaS Sales training led by industry experts. Then, they are matched with a HubSpot customer (like you!) for 3-weeks to complete a short-term (45-hour), applied learning project with you and your team.

After gaining an understanding of their client’s ideal customer profile (ICP), students will build a list of qualified prospects and demonstrate how customers can leverage HubSpot's Sales Hub Professional tier tools (valued at $90/salesperson), customized messaging, and automation, to increase the capacity and efficiency of sales teams. Customers will receive a free Sales Hub Professional trial for the duration of the program.

Created in partnership with Generation, a global workforce development non-profit, your participation in this program supports the professional and economic mobility of students from underserved communities of the Appalachia region of the US, while your team is able to increase your sales productivity and drive meaningful results - all at no cost to you!

Program Details

Winter 2025 Program Schedule

This program includes a combination of small group and individual meetings with your assigned student. Participating customers must be able to commit 6-10 hours to meet with their students and support their work over the course of 3 weeks.

Customer Orientation Webinar: March 10, 2025 at 11:30am - 1:00pm ET
Micro-Internship Program Dates: March 17 - April 4, 2025

There are three pre-scheduled group meetings which will include all program participants and will be facilitated by the HubSpot and Generation teams. Customers will facilitate the four independently scheduled project meetings at a time that is mutually convenient for the student and client between 9:00 am and 1:00 pm ET on the date outlined below.

All meetings are required and are scheduled to ensure that students can stay on track with the project deliverables and timeline. Customers MUST be able to fully commit to the program schedule to participate.

Meeting Schedule

Week 1

Monday, March 17th
11:00 AM - 12:30 PM ET - Program Kickoff

Tuesday, March 18th
Flexible between 9 AM - 1:00 PM ET
1 hour required

Friday, March 21st
Flexible between 9 AM - 1:00 PM ET
1 hour required

Week 2

Wednesday, March 26th
11:00 AM - 12:00 PM ET

Friday, March 28th
Flexible between 9 AM - 1:00 PM ET
30 minutes required

Week 3

Thursday, April 3rd
Flexible between 9 AM - 1:00 PM ET
1 hour required - Final Presentations

Friday, April 4th
11:00 - 11:30 AM ET - Project Feedback & Evaluation

Project Description

Prospect Research & Lead Generation Preparation

Through this project, students will demonstrate the skills required to identify and qualify potential leads. They will demonstrate the functionality and value of HubSpot tools within the sales process and create sales assets to support lead outreach and engagement based on their client’s ideal customer profile (ICP). Key deliverables include a comprehensive ICP, a list of at least 50 qualified contacts, CRM building support, and asset creation including email templates, playbooks, and scripts. Customers will receive a free trial of Sales Hub Professional for the duration of the program for students to complete their projects.

Learn More

Resources

Customer & Student Expectations

Before being matched with a student, HubSpot customers are expected to:

Select a representative from their business to be the primary point of contact for the student during the project period.
Review the program customer guide and be prepared to provide students with useful insights into their business and sales process. This might include information about your business, ICP, buyer personas, product demonstrations, etc.
Understand that students will need access to your HubSpot portal to complete a defined set of deliverables. A permissions guide for students will be provided.
Understand that the primary purpose of this program is for students to leverage their training with HubSpot during their micro-internship with you and use their newly acquired skills in HubSpot Sales Hub Professional to demonstrate how these tools can be effectively leveraged within a business's overall sales strategy. Customized resources developed for customers such as sequences, email templates, and playbooks may not yield results by the end of the program. However, businesses can expect to gain an understanding of how they can continue to successfully utilize Sales Hub Professional tools in the future.

During the customer project period, HubSpot customers are expected to:

Meet with the assigned student as outlined in the program schedule to monitor progress and review final deliverables.
Customers are required to attend the pre-scheduled group meetings and to facilitate scheduling of the independent project meetings.
Where possible, avoid having students work outside of the project purpose, to ensure that they can focus primarily on using HubSpot’s personalized sales engagement tools to create resources that customers can use to build pipelines and start relevant, contextual conversations with prospects to drive growth for their business.

Before participating in the HubSpot x Generation Sales Micro-Internship Program, students are expected to:

Complete 5 weeks (175 hours) of live, online training led by SaaS sales industry experts.
Have an interest in a career in SaaS Sales.
Complete HubSpot's Sales Software Certification.

During the customer projects, students are expected to:

Complete 45 hours of work over 3 weeks to complete their client project.
Use, where possible, HubSpot’s sales engagement tools to create resources that customers can use to build pipelines and start relevant, contextual conversations with prospects. Students will focus on developing the skills required to identify and qualify potential leads and creating assets to support lead outreach and engagement based on their client’s ICP.
Proactively communicate with their customer to provide project updates and ask for support.
Utilize office hours hosted by HubSpot and Generation instructors for project support.
Gain valuable work experience and be able to communicate the potential and value of HubSpot Sales Hub Professional tools for their client's business.

Program Benefits

Free Program

HubSpot and Generation will cover all expenses! This includes the $900 stipend students receive for completing their micro-internship project, and a Sales Hub Professional trial for the length of the program.

Skilled Sales Support

This program provides your team with hands-on, customized support from trained students who are eager to demonstrate their SaaS Sales skills and make a positive impact on your team.

Customized Support

Students will collaborate with their clients to thoroughly understand their business goals, products, and target audiences and use this information to do research and create assets that provide immediate value.

Develop Future Leaders

Support the career development of students from traditionally underrepresented communities in the workforce by providing them with valuable, paid, hands-on work experience.

Frequently Asked Questions

Given the program's framework, it is crucial for all participating customers to adhere to the program meeting schedule as detailed above. The meetings have been arranged to align with the student's training schedule, ensuring they have sufficient time to fulfill the project deliverables.

We recognize that unforeseen events may arise during the program that could affect your schedule. Should this occur, we request that customers promptly notify their students and our team about the situation so we can provide guidance on the next steps.

If you are unable to commit to the program schedule, we encourage you to wait until the Winter 2025 application closes and add our name to the waitlist so that you can be notified of future programs.

Yes! All costs, including the student stipend for the successful completion of their project, and a Sales Hub Professional trial for the duration of the program, are covered! All payroll and HR responsibilities are handled by HubSpot and Parker Dewey.

After the program, you will have the opportunity to continue utilizing the resources your trained student kick-started on behalf of your business if you choose to include Sales Hub Professional in your subscription. A HubSpot representative will support you after the program if you are interested in upgrading your software.

Through Generation's recruitment process, students are sourced with the following eligibility criteria: adult learners of all ages (18+ as of February 3, 2025), living in West Virginia or neighboring states (Pennsylvania, Ohio, Kentucky, Virginia and Maryland) and currently unemployed or underemployed.

Best-fit students include:

are attracted to sales positions and/or enjoy working directly with customers
are self-starters who can thrive in a remote learning and working environment
feel comfortable with the idea of learning new computer programs, such as CRMs (e.g. HubSpot)

Before participating in the HubSpot x Generation Sales Micro-Internship Program, students complete 5 weeks (175 hours) of live, online training led by SaaS sales industry experts and complete HubSpot's Sales Software Certification.

Students will receive training from industry experts on SaaS sales skills and how to use HubSpot Sales Hub Professional. Students then gain valuable hands-on experience applying their skills with a HubSpot customer and are compensated for their work, paid for by HubSpot and Generation.

This program has the added benefit of tackling the issues of unpaid student labor, which exacerbates inequalities related to the representation of different racial groups and genders within our workforce. By offering short-term, paid opportunities to students eager to network and work hard - regardless of location - this program serves as a solution to bridge the opportunity gap and enables any student to gain valuable experience in working with HubSpot specifically.

Part 1: Student Training

For 5 weeks, students will participate in 175 hours of hands-on training with industry experts to learn SaaS sales skills and HubSpot's Sales Hub Professional tier tools. The program's training curriculum will address the following competencies:

Preparing for an SDR/BDR role
Lead research and prospecting
Connecting and communicating with leads
Utilizing CRMs to organize lead interactions and manage lead data
Effectively demonstrate the functionality and value of key HubSpot sales tools
Tracking performance against KPIs

Part 2: Customer Projects

After training is complete, students will be matched with a HubSpot customer to apply what they have learned. Students will work with their client to complete a 45-hour, applied learning micro-internship project over the course of 3 weeks. Students earn a stipend for the successful completion of their project, paid for by Generation and HubSpot.

Terms and Conditions

Please note that the student undertaking a micro-internship with you is independent of HubSpot. In participating in this program, it is your responsibility to vet the student you are assigned, and determine the manner in which they work with you. This includes ensuring you have confidentiality terms in place with the student, such as an NDA. HubSpot is not liable for any actions, errors, or omissions of the students participating in this program. See below for the full terms.

1. Eligibility and Participation To participate in this micro-internship program (the “Program”), HubSpot Customers (including Solutions Partners and Providers) must:

Have an active HubSpot Sales Hub Starter subscription. (Sales Hub Professional and Enterprise subscriptions are not eligible, other Hubs can be of any tier)
Be based in North America
Be interested in exploring Sales Hub Professional tier tools to support your business needs.
Be enthusiastic about working with and supporting a trained student. Students will be based in the Appalachia Region of the US and working remotely in Eastern Daylight Time.
Be available for the full 3-week duration of the program's project period and the customer webinar.

Interested Customers must register by 5pm ET on February 28. 2025.

2. Program Structure

Customers selected to participate will be notified via email between February 3, 2025 - February 28, 2025.
Part 1: Student Training - For 5 weeks, students will participate in 175 hours of hands-on training with industry experts to learn SaaS sales skills and HubSpot's Sales Hub Professional tier tools.
Part 2: Customer Projects - Selected customers are matched with a single trained student to host them for a micro-internship project.
Students will work with their client to complete a 45-hour, applied learning micro-internship project over the course of 3 Customer Project weeks.
Customers should expect to spend a total of 6-10 hours meeting with their student to provide support during the project. There will be a required kickoff meeting and a meeting for students to present their work.
You and the student will receive checkpoint lists and resources to ensure program milestones are met.

3. Program Outcomes

The primary goal is for students to apply their HubSpot training and demonstrate the use of Sales Hub Professional tier tools for your business in the delivery of the project during the micro-internship with you.
HubSpot makes no guarantee as to the outcome of the Program.

4. Privacy and Communication

For more information, refer to HubSpot's Privacy Policy.

5. Disclaimer

TO THE EXTENT PERMITTED BY LAW, IN NO EVENT WILL HUBSPOT OR ITS AFFILIATES BE LIABLE TO YOU, THE CUSTOMER, IN CONNECTION WITH YOUR PARTICIPATION IN THIS PROGRAM.
Customers engage with students at their own risk. HubSpot accepts no liability for any actions, outcomes, or results stemming from the student or the student's work during the Program’s micro-internship project with you.

6. Contact Information

For any questions regarding the program, participants can reach out to microinternships@hubspot.com.

7. Governing Law (without reference to conflicts of laws) and Jurisdiction

Laws of the Commonwealth of Massachusetts, U.S.A. with exclusive jurisdiction in the courts of Boston, Massachusetts, U.S.A.

By participating in this Program, Customers acknowledge and agree to these Terms.