Waitlist for Future Cohorts
HubSpot x LinkedIn Ambassador Program
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Overview
Program Benefits
Free Program
$1000 LinkedIn Ad Credit
Skilled Support
Develop Future Leaders
Support the career development of students by providing them with valuable, paid, hands-on work experience.
Program Details & Structure
Program Dates: October 14 - November 22, 2024
Projected Meeting Schedule
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Week 1
October 14 |
Customer Orientation Webinar - Hosted by HubSpot (1 hour)
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Week 2
October 21 |
First Student/Client Meeting - Project Kick-Off/Introduction (1 hour)
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Week 3
October 28 |
Student/Client Meeting - Progress Check/Content Feedback (1 hour)
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Week 4
November 4 |
Student/Client Meeting - Progress Check/Content Feedback (1 hour)
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Week 5
November 11 |
Final Student/Client Meeting - Final Deliverable Presentation & Off-boarding (1 hour)
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Week 6
November 18 |
Program Wrap-Up
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Week 1 of the program will begin with customer and student orientation. Customers must attend one of the orientation webinars where we will review program requirements, and expectations, discuss technical requirements, and lay the program foundation.
Weeks 2-5 are considered the project period. Students will meet with their clients weekly to review and receive feedback on their project work. An assigned representative from your company must be available to support your student over the course of the full 4-week project period. Customers should expect to dedicate one hour each week to meeting with their assigned student for the duration of the program.
Students will participate in training sessions on Mondays and Tuesdays. Clients are required to meet with their students at a mutually convenient time between Wednesday and Friday each week. This allows students to directly apply and demonstrate what they are learning in training to their client project.
Week 6 is the program wrap up including student submitting their final deliverable.
To participate in this program, HubSpot customers (including Solutions Partners and Providers) must:
- Have an active HubSpot Marketing Hub Starter or Starter Suite bundle subscription. (Marketing Hub Professional and Enterprise subscribers are not eligible, other Hubs can be of any tier)
- Be a new LinkedIn Ads user or have not spent on LinkedIn Ads in the past 90 days.
- Be based in North America. (Students will be based in the US or Canada and working remotely from a US timezone)
- Be enthusiastic about working with and supporting a trained college or university student.
- Be available to meet weekly with your assigned student for the duration of the 4- week program as well as attend an orientation webinar.
Before being matched with a student, HubSpot customers are expected to:
- Select a representative from their business to be the primary point of contact for the student during the project period.
- Understand that the primary purpose of this program is for students to introduce customers to LinkedIn Ads and demonstrate how LinkedIn Ad campaigns can be leveraged within a business's overall digital advertising strategy. Due to the nature of LinkedIn Ads specifically, campaigns may not yield results by the end of the program. However, businesses can expect to gain an understanding of how to analyze campaign results as ads continue to run post-program and how they can continue to successfully utilize LinkedIn Ads in the future.
- Be available during the full 4-week project period to support the student and communicate feedback during weekly meetings. Customers should expect to commit 1-2 hours weekly over the course of the 4 week project period.
- Customers will be required to attend an orientation webinar, project kick-off meeting, and a final presentation meeting where students will present their work.
- Avoid having students work outside of the project scope, making sure that they can focus primarily on building LinkedIn Ad campaigns using the $1000 in LinkedIn Ad credit to drive growth for their business.
As a part of the HubSpot x LinkedIn Ambassador Program, students are expected to:
- Have some prior experience with HubSpot through their college or university as a part of HubSpot's Education Partner Program.
- Have an interest in learning how to effectively launch, manage, and analyze LinkedIn Ad campaigns.
- Complete program prerequisites including HubSpot's Marketing Software Certification.
During the program students are expected to:
- Complete 30 hours of client project work during the 4-week project period. Projects are designed to be completed asynchronously. Students will meet with their clients at least once per week between Wednesday and Friday. Students should spend 30 hours total over the course of 4 weeks completing the project. The student and customer will work together to determine a meeting schedule for the project.
- Utilize the full $1000 LinkedIn Ad credit to build, manage, and analyze LinkedIn Ad campaigns that drive business growth for their customer.
- Proactively communicate with their customer to provide project updates and ask for support.
- Utilize office hours hosted by HubSpot and LinkedIn instructors for project support.
- Gain valuable work experience and be able to communicate the potential and value of LinkedIn Ads for their client's business.
Student Training Sessions:
Students will participate in training sessions on Monday and Tuesday led by expert facilitators. The training curriculum focuses on 3 primary objectives:
- Provide students with the skills needed to successfully build, manage, and analyze LinkedIn Ad Campaigns.
- Allow students to explore the capabilities of LinkedIn Ads and focus on gaining skills that will help, them strengthen digital marketing strategies for their customers.
- Ensure students can complete their project of launching and analyzing a LinkedIn Ads campaign for their assigned HubSpot customers.
Training sessions will be highly interactive and are designed to give students ample opportunities to practice skills in large and small groups. Students will receive homework assignments as well as checklists to use during their client meetings.
Our team aims to ensure that students are well supported during the program and that clients do not need to exceed the outlined expected time commitment.
Every Friday, program instructors will host optional office hours where students can ask questions, debrief their client meetings, and learn from peers. Each student will have access to a Slack group/channel where they can ask questions and receive asynchronous support.
During orientation, clients will be introduced to the HubSpot team who will be available throughout the program for support. Clients should not hesitate to reach out if they have questions or concerns.
Project Description
LinkedIn Ad Campaign Creation & Management
Students will work with their client to create one or more LinkedIn Ad campaigns to drive traffic through a specified Call-to-Action for the company's ideal target audience. By the end of the project, students and customers will have gained the skills to advertise on LinkedIn.
Note: Prior to participating, customers need to identify a content offer, product, or service to be the focus of the ad campaign.
Registration
Registration is Closed - Join the Waitlist for Future Programs
Become a Fall 2024 program client and receive a $1000 LinkedIn Ad credit with the support of a HubSpot-trained student to develop LinkedIn Ad campaigns for your business! Applications will be accepted on a rolling basis and space in the program is limited, so we encourage you to apply as soon as possible!
Frequently Asked Questions
Yes! All costs, including the student stipend for the successful completion of their project, and the $1000 LinkedIn Ad credit, are covered by LinkedIn and HubSpot! All payroll and HR responsibilities are handled by HubSpot and Parker Dewey.
After receiving your application, our team will follow up to confirm your eligibility.
Questions can also be sent to microinternships@hubspot.com
Through HubSpot's Workforce Development Program, participating students are sourced from HubSpot Education Partner Program institutions from across the US and Canada. These institutions incorporate HubSpot into their classrooms to support applied learning and hands-on training. Prior to working with a HubSpot customer on their 4-week (30-hour) project, students will have completed 3 weeks (12 hours) of live, online training on industry best practices (including LinkedIn Ads for B2B marketing and lead generation) from HubSpot and LinkedIn instructors, as well as completed HubSpot's Marketing Software Certification.
Training Sessions:
Students will participate in training sessions on Monday and Tuesday led by expert facilitators. The training curriculum focuses on 3 primary objectives:
- Provide students with the skills needed to successfully build, manage, and analyze LinkedIn Ad Campaigns.
- Allow students to explore the capabilities of LinkedIn Ads and focus on gaining skills that will help, them strengthen digital marketing strategies for their customers.
- Ensure students can complete their project of launching and analyzing a LinkedIn Ads campaign for their assigned HubSpot customers.
Training sessions will be highly interactive and are designed to give students ample opportunities to practice skills in large and small groups. Students will receive homework assignments as well as checklists to use during their client meetings.
Students will receive training from industry experts on how to use LinkedIn Ads and HubSpot. Students then gain valuable hands-on experience applying their skills with a HubSpot customer and are provided a stipend for the successful of their project, covered by LinkedIn and HubSpot.
This program has the added benefit of tackling the issues of unpaid student labor, which exacerbate inequalities related to the representation of different racial groups and genders within our workforce. By offering short-term, paid opportunities to students eager to network and work hard - regardless of geography or major - this program serves as a solution to bridge the opportunity gap and enables any college student to gain valuable experience in working with LinkedIn Ads specifically.
Terms and Conditions
Please note that the student undertaking a micro-internship with you is independent of HubSpot. In participating in this program, it is your responsibility to vet the student you are assigned, and determine the manner in which they work with you. This includes ensuring you have confidentiality terms in place with the student, such as an NDA. HubSpot is not liable for any actions, errors, or omissions of the students participating in this program. See below for the full terms.
1. Eligibility and Participation To participate in this program, HubSpot customers (including Solutions Partners and Providers) must:
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Have an active HubSpot Marketing Hub Starter or Starter Suite bundle subscription. (Marketing Hub Professional and Enterprise subscribers are not eligible, other Hubs can be of any tier)
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Be a new LinkedIn Ads user or have not spent on LinkedIn Ads in the past 90 days.
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Be based in North America. (Students will be based in the US or Canada and working remotely from a US timezone)
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Be enthusiastic about working with and supporting a trained college or university student.
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Be available to meet weekly with your assigned student for the duration of the 4- week program as well as attend an orientation webinar the week prior.
Interested Customers must register by 5pm ET October 8, 2024.
2. Program Structure
- The program runs from October 14 - November 22, 2024
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Students will undergo training sessions with HubSpot on Mondays and Tuesdays.
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Meetings between you, as a participating Customer, and students must occur between Wednesday and Friday each week at a mutually convenient time.
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You and the students will receive checkpoint lists and resources to ensure program milestones are met.
3. Program Outcomes
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The primary goal is for students to apply their HubSpot and LinkedIn training to demonstrate the use of LinkedIn Ads for your business in the delivery of the project during the micro-internship with you.
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HubSpot makes no guarantee as to the outcome of the Program.
4. Privacy and Communication
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For more information, refer to HubSpot's Privacy Policy.
5. Disclaimer
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TO THE EXTENT PERMITTED BY LAW, IN NO EVENT WILL HUBSPOT OR ITS AFFILIATES BE LIABLE TO YOU, THE CUSTOMER, IN CONNECTION WITH YOUR PARTICIPATION IN THIS PROGRAM.
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Customers engage with students at their own risk. HubSpot accepts no liability for any actions, outcomes, or results stemming from the student or the student's work during the Program’s micro-internship project with you.
6. Miscellaneous and Contact Information
- HubSpot reserves the right, at its sole discretion, to cancel, terminate, modify or suspend this promotion (or portion thereof), or a Customer’s participation in this promotion.
- HubSpot reserves the right to amend these Terms. HubSpot will post the amended Terms on this page. Participating Customers shall have the right to withdraw their application should the participating Customer not agree with the amended Terms. To the fullest extent permitted by law, any amendment will become effective at the time specified in the posting of the amended Terms or, if no time is specified, the time of posting. Participants should ensure that they regularly check these Terms.
- GOVERNING LAW: Any disputes that may arise hereunder shall be governed in all respects by the laws of the Commonwealth of Massachusetts without regard to the conflicts of laws principles of any jurisdiction. Venue with respect to any such disputes shall be had in the state and federal courts of the Commonwealth of Massachusetts.
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For any questions regarding the program, participants can reach out to microinternships@hubspot.com.
7. LinkedIn Terms and Conditions - the following apply to your use of the LinkedIn Promotional Credits as part of the Ambassador Program:
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Please review LinkedIn's Advertising Coupon Code Terms
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Offer is limited to the companies accepted into the HubSpot x LinkedIn Ambassador Program in 2024.
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Ad credit will be emailed to the registered email of eligible recipients during their active enrollment in the program.
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Offer must be redeemed in Campaign Manager by November 22, 2024.
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This offer is limited to one code per LinkedIn Ad Account and is non-transferable. By activating this offer, you agree to abide by the LinkedIn advertising coupon code terms and conditions.
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Only accounts that are billed via credit card are eligible for this offer.
Offer is available in USD or the regional equivalent currency. The value of ad credits in other currencies will be shown when entering the code. Learn more about redeeming advertising credits at the LinkedIn Help Center. - TO THE EXTENT PERMITTED BY LAW, IN NO EVENT WILL HUBSPOT OR ITS AFFILIATES BE LIABLE TO YOU, THE CUSTOMER, IN CONNECTION WITH THIS PROMOTION. By participating in the promotion, you acknowledge and agree that HubSpot is not responsible for any issues or disputes arising from the use of the LinkedIn credits.
P.S.S. Please note that HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. HubSpot will share the information you provide to us with LinkedIn, who will use your information for similar purposes. You can unsubscribe from communications from HubSpot at any time. For more information, check out HubSpot's privacy policy. To unsubscribe from LinkedIn’s communications, see LinkedIn’s privacy policy.
By participating in this Program, Customers acknowledge and agree to these Terms.
Additional Questions? Reach out to microinternships@hubspot.com