Fall 2024 HubSpot x LinkedIn Ambassador Program
Customer Homepage
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Welcome!
We're excited to have you participate in the Fall 2024 HubSpot x LinkedIn Ambassador Program! As a customer in the program, you will be matched with a university student to complete your selected project along with $1000 in LinkedIn Ad credit. Please review the information and complete the steps below to ensure that you are prepared for the program.
Note on Continued Eligibility
To participate in the program, customers must remain on a Starter Marketing Hub subscription and should not spend any money on LinkedIn Ads leading up to and during the program. If this criteria changes, please notify our team as soon as possible.
Important Dates
Week of October 14, 2024: Client Orientation Webinar
October 22 2024: [Deadline] Complete To Do's (see details below)
Between October 23 and 25, 2024: Meet with assigned student for an introduction and project kick-off meeting.
Between October 30 and November 1, 2024: Meet with assigned student.
Between November 6 and 8, 2024: Meet with assigned student.
Between November 13 and 15, 2024: Projects End - host final meeting with assigned student and off-board from project.
Week of November 18, 2024: Program Wrap-Up
What to Expect Next & FAQs
- Review the Customer Program Guide and use the Program Technical Guide for the below steps
- You should have already decided on the content offer, product, or service that will be the focus of the ad campaign.
- If you have an existing brand book or style guide for your student to review this is helpful, but not required.
- Install the LinkedIn Insight Tag
- Connect your LinkedIn Campaign Manager and HubSpot account through integration
- Look out for an email from us Friday October 18 for your student match
- Students have been instructed to reach out to their clients. If you do not receive a message by Monday, October 21 please reach out to your student.
- Look out for an email from us between Friday October 18 and Tuesday October 22 on instructions on how to redeem your $1k LinkedIn Ad credit
- Add your student to your:
- HubSpot portal
- LinkedIn Campaign Manager
- LinkedIn account
Orientation Webinar Recording 1 (Wednesday 4pm EST)
Passcode: 9=3%auh!
Orientation Webinar Recording 2 (Thursday 9am EST)
Passcode: Qean9.s#
During the project period, customers should expect to dedicate one hour each week meeting with their assigned student over the course of the 4-week project. You should plan to be available during the full 4-week project period to communicate feedback and support the student as needed.
Your team is not responsible for student payments. HubSpot works with an external partner to ensure all students receive compensation for their work. This is a free program for HubSpot customers. Through our partnership with LinkedIn, students will receive a stipend for the successful completion of their projects.
You will receive information about the student you are working with by October 18, 2024.
Students will have the opportunity to review all customer projects and will apply to work with customers. Students are encouraged to consider industry, location, and company goals when applying for projects. You will receive information about the student, their school, digital marketing experience, and why they are interested in working with your company.
During the project, students will have access to office hours with the program trainers and a program slack channel to ask questions and receive technical support. Customers are not expected to provide students with LinkedIn-related support and instead should focus on providing the student with knowledge about your business and digital marketing goals.
Once you receive information about your student, connect with them promptly to schedule a 60-minute project kick-off call. This call should be completed between October 23 and 25, 2024. Learn more about what to do during your kick-off call here.
You and your student will work together to determine the weekly check-in time between Wednesday and Friday of each week of the project period.
To complete their projects, students will provide a presentation, video, or document outlining their work, findings, and recommendations for future LinkedIn Ad campaigns. You will be asked to confirm the successful completion of the project and submit student feedback. Feedback is required for students to receive payment.