Registration closes October 9, 2024
HubSpot x LinkedIn Ambassador Program
Overview
Program Structure
This 6-week applied learning program combines interactive training with experiential learning projects. The training sessions introduce students to skills in a hands-on learning environment with instructor feedback provided along the way.
Milestones and checkpoints are used to standardize the program experience and ensure that students and clients collectively engage with the program at the same pace. Students and clients are expected to meet once a week for the duration of the project period. (4 weeks)
This program is fast-paced and self-driven. Students should expect to commit 8-10 hours per week, over the course of 6 weeks completing the program. A typical week in the program will look like:
- Training Session: 4 hours (hosted virtually on Zoom)
- Client Meetings: 1 hour
- Client Project Work: 3 hours
- Office Hours: 1 hour (optional)
- Homework Assignments: 1-2 hours
Training Sessions:
Monday and Tuesday - 3:30 PM - 5:30 PM ET.
Each 2-hour training session will be hosted on Zoom and led by expert facilitators. The training curriculum will focus on 3 primary objectives:
- Provide students with the skills needed to successfully build, manage, and analyze LinkedIn Ad Campaigns.
- Allow students to explore the capabilities of LinkedIn Ads and focus on gaining skills that will help, them strengthen digital marketing strategies for their customers.
- Ensure students can complete their project of launching and analyzing a LinkedIn Ads campaign for their assigned HubSpot customers.
Training sessions will be highly interactive and are designed to give students ample opportunities to practice skills in large and small groups. Students should expect to receive homework assignments after each session.
Once per week, between Wednesday and Friday, students will spend 1 hour meeting with their HubSpot client on their project.
The primary objective of the project is for students to use HubSpot's marketing tools and the LinkedIn Campaign Manager to effectively drive traffic through a specified Call to Action. The project will require students to create one or more LinkedIn Ad campaigns. Utilizing targeting and budgeting best practices, students will aim to drive performance for the company's ideal target audience. Students will educate their clients on the value of LinkedIn Ads and demonstrate how these tools can be best utilized within the client's existing marketing strategies.
Clients will provide students with brand guidelines and other materials to support their work. Students will receive a project checklist to help guide their client meetings and ensure that projects stay on track. Clients will receive a $1000 LinkedIn Ad credit that students will use to run their ad campaigns. Students will receive $450 for the successful completion of their project.
Week 1 of the program will begin with an orientation where students will be introduced to the program, HubSpot, and their HubSpot client.
During weeks 2-4, every Friday, program instructors will host optional office hours where students can ask questions, debrief their client meetings, and learn from peers.
During the program, each student will have access to a Slack group/channel where they can ask questions and receive asynchronous support. This is also a great space to connect with other program participants.
Program Details & Expectations
Fall 2024 Program Dates
Review the eligibility criteria below before applying for a program cohort. Space is limited and applications are accepted on a rolling basis. Students are expected to be available for the full duration of their selected program cohort.
Program Dates: October 14 - November, 22, 2024.
Training Sessions: Monday and Tuesday - 3:30 - 5:30 PM ET (live via Zoom)
Registration Deadline: October 9, 2024
To participate in this program, students must:
- Be a current undergraduate or graduate student at a college or university in the US or Canada.
- Be eligible to work in the US or Canada. International students must already have or must be eligible to receive CPT, OPT, or a work visa to participate. Confirm your work authorization with your International Student Office before applying. Please reach out to microinternships@hubspot.com with additional questions.
- Be studying or have an interest in learning about digital advertising, marketing, business development, or another LinkedIn Ads-related field.
- Be available for the full duration of the program. Students are allowed 1 excused training session absence.
- Be enthusiastic about working with and supporting a HubSpot customer on project-based work.
As a part of the HubSpot x LinkedIn Ambassador Program, students are expected to:
- Have some prior experience with HubSpot through their college or university as a part of HubSpot's Education Partner Program.
- Have an interest in learning how to effectively launch, manage, and analyze LinkedIn Ad campaigns.
- Complete program prerequisites including HubSpot's Marketing Software Certification.
During the program students are expected to:
- Complete 30 hours of work to complete their client project during the 4-week project period. Projects are designed to be completed asynchronously. Students will meet with their clients at least once per week between Wednesday and Friday. Students should spend 30 hours total over the course of 4 weeks completing the project. The student and customer will work together to determine a meeting schedule for the project.
- Utilize the full $1000 LinkedIn Ad credit to build, manage, and analyze LinkedIn Ad campaigns that drive business growth for their customer.
- Proactively communicate with their customer to provide project updates and ask for support.
- Utilize office hours hosted by HubSpot and LinkedIn instructors for project support.
- Gain valuable work experience and be able to communicate the potential and value of LinkedIn Ads for their client's business.
Participating HubSpot customers are new LinkedIn Ads users and utilize a Starter HubSpot software subscription.
During the project period, HubSpot customers are expected to:
- Be available during the full 4-week project period and hold one synchronous meeting a week with their student. Customers should expect to commit 2-5 hours meeting with their students.
- Avoid having students work outside of the project scope, making sure that they can focus primarily on completing the project with the tools they were trained on.
- Provide students with brand guidelines, previously published content, and other resources to support the student in executing the project deliverables.
Program Timeline
All students are expected to commit to the full 6-week program by attending all required sessions and client meetings. Each student is allowed one excused absence. Training sessions will be hosted on Zoom on Mondays and Tuesdays from 3:30 - 5:30 pm ET.
Each week client meetings will be scheduled at a time that is mutually convenient for both the client and student between Wednesday and Friday.
Program Orientation
Monday: Orientation Session #1: Program Overview & Introduction to HubSpot
Tuesday: Orientation Session #2: LinkedIn Certification Day Training
Wednesday - Thursday: Review Training Materials (asynchronous)
Friday: Orientation Session #3: Client Introductions + Program Kickoff (Mandatory)
Monday: Training Session #1
Tuesday: Training Session #2
Wednesday - Thursday: Scheduled Client Meeting (30 min - 1 hour)
Friday: Office Hour (optional)
Monday: Training Session #3
Tuesday: Training Session #4
Wednesday - Thursday: Scheduled Client Meeting (30 min - 1 hour)
Friday: Office Hour (optional)
Monday: Training Session #5
Tuesday: Training Session #6
Wednesday - Thursday: Scheduled Client Meeting (30 min - 1 hour)
Friday: Office Hour (optional)
Monday: Training Session #5
Tuesday: Training Session #6 + Peer Review/Preparation for Final Presentations
Wednesday - Thursday: Scheduled Client Meeting (30 min - 1 hour) - Final Client Meeting + Project Presentation
Friday: Office Hour (optional)
Bootcamp Instructors
-
AJ Wilcox
Founder & Podcast Host
B2Linked & LinkedIn Ads ShowAJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He's managed over $150M in spend on the platform, they're official LinkedIn partners, he's host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah with his beautiful wife and 5 adorable kids, and his company car is a wicked-fast gokart. -
Paul Angles
CEO
Angles, Inc | HubSpot PartnerPaul Angles started his career as a copywriter for Ogilvy & Mather, developed the first website for an NFL team, was awarded two of the earliest patents for digital advertising, and currently consults for universities, software companies, robotics, and travel firms. He lives in Los Angeles with his wife, two kids, and an unruly Australian Shepherd. -
Nage Hassan
Paid Ads Manager, DACH
HubSpotNage Hassan, once an aspiring musician, now rocks the online marketing world! As a Paid Advertising Marketing Manager at HubSpot, Nage has become a key figure in the DACH region's demand generation through his expertise in managing budgets over $1 million per quarter and optimizing multi-platform ad campaigns. He has no kids yet - but a cute cat called 'Purri' because she purrs a lot!'
Frequently Asked Questions
Yes!
This is a free program available to US and Canada-based college and university students.
Each participating student is allowed one excused training session absence. Students should notify the program facilitator at least 3 days in advance of their absence. Students who miss a session will be expected to watch the recording.
Students who miss more than 1 session will not be able to successfully complete the program.
Students should make every effort not to miss client meetings. Missed meetings should be rescheduled within the program week.
This program works in partnership with Parker Dewey. All students who satisfactorily complete the client project will receive a payment of $450 processed by Parker Dewey.
Please review the estimated time commitment in the Program Structure section here.
All students need to attend all scheduled trainings and client meetings. This program is a boot camp-style experience that moves at a fast pace. Students are allowed one excused absence, however, students who miss a training session will be required to watch the training session recording and ensure that their client project remains on track.
Yes!
The Education Partner Program team is happy to work with professors to help encourage students to participate. Please contact us microinternships@hubspot.com.
Students will receive training from industry experts on how to utilize LinkedIn Ads. Students then gain valuable hands-on experience applying their skills with a HubSpot customer and are compensated for their work. Each student who successfully completes the program will receive a certificate they can add to their resume and share to their LinkedIn profile.
This program has the added benefit of tackling the issues of unpaid student labor, which exacerbates inequalities related to the representation of traditionally underrepresented groups in our workforce. By offering short-term, paid opportunities to students eager to network and work hard - regardless of geography - this program serves as a solution to bridge the opportunity gap and enables any college student to gain valuable experience in working with HubSpot specifically.
Additional Questions?