HubSpot Success Center

Explore the live and on-demand programs based on your goals that help you learn, build and connect in HubSpot

Academy Onboarding

Learn • Live

Academy Onboarding is a structured, group-based learning program that helps new users get up and running quickly through live workshops, a private community, and curated self-paced resources.

Best for: New users who want guided setup and a clear path to seeing impact in weeks, not months.

Enroll Here

Small Group Coaching

Build • Live

Join a HubSpot expert for a hands-on, instructor-led workshop to build a specific use case alongside a cohort of your peers.

Best for: Individuals and small teams who are ready to start building with structured guidance.

HubSpot User Groups (HUGs)

Connect • Live

Attend a HUG and get more from HubSpot by connecting with peers and experts who've already solved the challenges you're facing.

Best for: All HubSpot users looking to grow their skills and community.

Find Your Local HUG

Academy Learning Paths

Learn • On Demand

Learning Paths combine expert-curated certifications, courses, and lessons to build the right skills in the right order. Each path is thoughtfully structured so you can learn at your own pace and apply practical concepts as you go.

Best for: Learners who want a structured, self-paced skill path.

Explore Learning Paths

HubSpot Knowledge Base

Build • On Demand

The Knowledge Base provides step-by-step guides and reference articles to help you set up, configure, and troubleshoot HubSpot tools.

Best for: When you need a quick answer while working inside HubSpot.

Browse Articles

HubSpot Community

Connect • On Demand

Learn from the over 40,000 answers in our HubSpot Community forums from our top partners, developers, staff, and customers.

Best for: When you want your peers' perspective on practical examples.

Explore Discussion Boards

Build Awareness
On Demand

Learn
Build Awareness
On Demand
Learning Path: AEO Implementation and Measurement PlaylistLearn how AEO fits into HubSpot's Loop Marketing framework, specifically as a core tactic in the Amplify stage where you diversify channels and work with trusted voices.
Explore Learning Paths
Build Awareness
Live

Learn
Build Awareness
Live
Academy Onboarding: Marketing Hub EssentialsIn this three-part workshop series, you’ll learn how to set your team up for success (i.e. importing data, customizing account defaults, connecting domains), tailor offers and messages to the right audience with lead generation and nurturing tools, and measure and optimize your marketing efforts.
Enroll here
Build Awareness
On Demand

Build
Build Awareness
On Demand
Knowledge Base: Generate LeadsExplore articles to help you optimize HubSpot to generate and nurture leads for your business using our marketing tools.
Browse Articles
Build Awareness
Live

Build
Build Awareness
Live
Grow Your Audience with HubSpotJoin live small-group coaching sessions designed to help you attract and convert more leads alongside peers working through similar challenges. Sessions cover lead generation strategies, high-converting pop-up forms, social publishing, marketing attribution reporting, and buyer intent insights to help you grow awareness, understand campaign performance, and identify your highest-value opportunities.
Start Building Awareness
Build Awareness
On Demand

Connect
Build Awareness
On Demand
HubSpot Community: Marketing and ContentAsk your questions, find answers and engage with marketers on HubSpot marketing tools and best practices
Explore the Discussion Board
Build Awareness
Live

Connect
Build Awareness
Live
HubSpot User Group: AI and AEO AcceleratorThis session is a hands-on, results-driven HubSpot User Group designed to help you get incredible AI outputs, implement proven frameworks, and build AI-powered workflows that deliver real results.
Join HUG Today
Automate Marketing
On Demand

Learn
Automate Marketing
On Demand
Learning Path: Your Guide to Loop MarketingThis playlist is a comprehensive resource for all things Loop Marketing. Whether you’re just getting started or refining your approach, you’ll find everything you need to understand, implement, and optimize this new framework for marketing in the AI era.
Start Playlist
Automate Marketing
Live

Learn
Automate Marketing
Live
Academy Onboarding: Marketing Hub EssentialsIn this three-part workshop series, you’ll learn how to set your team up for success (i.e. importing data, customizing account defaults, connecting domains), tailor offers and messages to the right audience with lead generation and nurturing tools, and measure and optimize your marketing efforts.
Enroll here
Automate Marketing
On Demand

Build
Automate Marketing
On Demand
Knowledge Base: MarketingExplore articles to help you optimize HubSpot to generate and nurture leads for your business using our marketing tools.
Browse Articles
Automate Marketing
Live

Build
Automate Marketing
Live
Scale Smarter Marketing CampaignsParticipate in interactive small-group workshops focused on helping you scale your marketing efforts with HubSpot automation tools. Sessions cover email newsletters, marketing fundamentals, lead nurturing workflows, workflow automation, and email deliverability best practices to help your team save time, personalize engagement, and drive stronger campaign performance.
Scale Your Marketing
Automate Marketing
On Demand

Connect
Automate Marketing
On Demand
HubSpot Community: Marketing & ContentAsk your questions, find answers and engage with marketers on HubSpot marketing tools and best practices
Explore the Discussion Board
Automate Marketing
Live

Connect
Automate Marketing
Live
HubSpot User Group: Demand GenJoin facilitated discussions with B2B marketers looking to maximize HubSpot's capabilities for demand generation initiatives
Join HUG here
Close Deals
On Demand

Learn
Close Deals
On Demand
Learning Path: Grow RevenueIn this playlist, you'll learn how to use HubSpot's AI tools to identify in-market accounts, engage full buying committees with personalized outreach, and keep deals moving forward after every conversation.
Start Playlist
Close Deals
Live

Learn
Close Deals
Live
Academy Onboarding: Sales Hub EssentialsIn this three-part workshop series, you’ll learn how to streamline your sales systems and processes, and build a better pipeline to close more deals, faster.
Enroll here
Close Deals
On Demand

Build
Close Deals
On Demand
Knowledge Base: SalesExplore articles so that you and your sales team is using HubSpot’s sales tools to engage leads, close deals and report on your sales efforts.
Browse Articles
Close Deals
Live

Build
Close Deals
Live
Close Deals with ConfidenceLearn alongside other HubSpot customers in small-group sales sessions built to help teams streamline processes and improve pipeline management. Sessions cover sales fundamentals, call and meeting setup, deal stage automation, and CRM lead management to help teams work more efficiently and close deals faster.
Close Deals Faster
Close Deals
On Demand

Connect
Close Deals
On Demand
HubSpot Community: Smart CRM and SalesAsk your questions, find answers and engage with sales teams on HubSpot Smart CRM and Sales tools and best practices
Explore the Discussion Board
Close Deals
Live

Connect
Close Deals
Live
HubSpot User Group: AI & Automation in Sales & MarketingJoin facilitated discussions with this HUG to learn how AI and Automation is transforming Marketing and Sales.
Join HUG here
Scale Support
On Demand

Learn
Scale Support
On Demand
Learning Path: Scale SupportBuild a support operation that delights customers at scale with learning paths focused on help desk efficiency, self-service experiences and proactive customer success
Start Playlist
Scale Support
Live

Learn
Scale Support
Live
Academy Onboarding: Service Hub EssentialsIn this three-part workshop series, you’ll learn how to use Service Hub with your Smart CRM to deliver efficient, high-quality support.
Enroll here
Scale Support
On Demand

Build
Scale Support
On Demand
Knowledge Base: ServiceBrowse these articles to learn how to architect Chatflows, set up the Customer Agent, organize teams and views in Help Desk, and create a knowledge base
Browse Articles
Scale Support
Live

Build
Scale Support
Live
Build a More Scalable Support ExperienceCollaborate with other HubSpot customers in small-group workshops focused on building scalable support operations. Sessions cover Customer Agent setup, knowledge base structure, help desk configuration, support analytics reporting, and automating post-sale handoffs to improve team efficiency and customer experience.
Scale Your Support
Scale Support
On Demand

Connect
Scale Support
On Demand
HubSpot Community: Customer ServiceAsk your questions, find answers and engage with Service teams on HubSpot Service Hub tools and best practices
Explore the Discussion Board
Scale Support
Live

Connect
Scale Support
Live
HubSpot User Group: Go-To-Market UncoveredJoin this professional community built for modern B2B go-to-market teams - Marketing, Sales, RevOps, and CX leaders - who are serious about scaling smarter.
Join HUG here