About Your HUG Leader
Rikki has dedicated her entire professional career to helping local businesses grow through marketing and advertising. As the advertising sales manager for Country Roads Magazine, Rikki balanced the responsibilities of managing an advertising sales team while she still consistently led the company as the top-performing sales executive. Through her experience, Rikki has learned how to empathize with the challenges businesses face, and she understands the best practices and processes necessary for marketing success.
At BlinkJar Media, Rikki is eager to contribute toward the growth of the businesses represented by BlinkJar by integrating their offline and online marketing efforts. Rikki is anxious to apply her deep knowledge of traditional advertising with the new and innovative approaches that are transforming the landscape of marketing today. As someone who is detailed-oriented and results-driven, Rikki will always push the status-quo in an effort to help her clients and the agency remain nimble and productive.
Professionally and personally, Rikki is passionate about constantly learning and challenging herself. A native of Seattle, Washington, Rikki landed in the bayous of Baton Rouge from “The Emerald City” on a soccer scholarship at Louisiana State University. Rikki was one of only four, 4-year lettermen from the original recruiting class for the LSU woman’s soccer program, and she was the recipient of the 1998 LSU Woman’s Scholar Athlete of the Year Award from the Tiger Athletic Foundation. Rikki is a 1999 graduate of the Manship School of Mass Communication at Louisiana State University, where she received a Bachelor of Science Degree in Journalism with a concentration in Advertising. Rikki is also the recipient of the 2013 Wilda Kovacs Award from Women In Media.
When not working, Rikki enjoys spending time with her family, reading, cooking, and looking for new adventures.
Rikki's certifications include: Hubspot Partner | Inbound Marketing | Client Management | Developing A Sales Plan
Delivering Client Success | Inbound Sales | Review Trackers Reputation Management Google Ads Fundamentals
About This HUG
Food, drinks, networking, fun and free marketing advice.
Next HUG Meet-Up
Inbound Marketing and the Flywheel
Nov 8, 2018
Inbound Marketing has blossomed from an obscure term used by the start-up community to a worldwide marketing methodology used by companies of all shapes and sizes. With this expansion, Inbound Marketing has been used interchangeably with other forms of marketing like content marketing, search engine optimization, and marketing automation.
As quickly as the awareness for Inbound Marketing has risen, it still has not kept pace with the evolving expectations of the consumer. Understanding where the consumer is moving will help businesses, just like yours, remain relevant. Ignoring how customers can help you grow is perilous in today’s world.
On November 8, 2018, HubSpot's Chris Alexis will be hosting the Baton Rouge HUG meeting. As one of HubSpot's first 50 employees, Chris has personally witnessed the expansion of Inbound Marketing from its infancy to where it is today. Chris will provide clarity on what Inbound Marketing means in today's world and will lend perspective to Baton Rouge businesses on the best practices of implementing a successful Inbound Marketing strategy.
If you want to implement a bullet-proof marketing strategy for 2019, this free session will provide you with proven and applicable information.